Fitpass: Toward Democratizing Fitness

Fitpass: Toward Democratizing Fitness Description

It was July 2017 when the co-founders of Fitpass Business Ventures Private Ltd. (Fitpass), an online platform providing passes to fitness establishments in the Delhi-National Capital Region, were reflecting on the need for continuous innovation to stay relevant to their users. Launched in June 2015, the company intended to satisfy the unmet market need for flexible workout options at an affordable price for fitness-conscious Indian youth. The company's application, FITPASS, had been downloaded 100,000 times, and the company had gained 60,000 registered users and created a partner network of 1,500 fitness establishments in the region. Generating 100 per cent growth in month-on-month revenue, the company was among the leading platforms in this region. However, the online marketplace was becoming crowded with look-alike competitors, and the founders faced some tough questions: How could the company sustain its position in the current market? Was the company ready to move into other similar markets using the current business model and innovative capabilities? Anupama Prashar and Leena Ajit Kaushal are affiliated with Management Development Institute.

Case Description Fitpass: Toward Democratizing Fitness

Strategic Managment Tools Used in Case Study Analysis of Fitpass: Toward Democratizing Fitness

STEP 1. Problem Identification in Fitpass: Toward Democratizing Fitness case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Fitpass: Toward Democratizing Fitness case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Fitpass: Toward Democratizing Fitness case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Fitpass: Toward Democratizing Fitness case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Fitpass: Toward Democratizing Fitness case study

STEP 6. Recommendations Fitpass: Toward Democratizing Fitness case study

STEP 7. Basis of Recommendations for Fitpass: Toward Democratizing Fitness case study

Case Analysis of Fitpass: Toward Democratizing Fitness

Fitpass: Toward Democratizing Fitness is a Harvard Business (HBR) Case Study on Technology & Operations , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Fitpass: Toward Democratizing Fitness is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Fitpass: Toward Democratizing Fitness case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Fitpass: Toward Democratizing Fitness will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Fitpass: Toward Democratizing Fitness case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Technology & Operations, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Fitpass: Toward Democratizing Fitness, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Fitpass: Toward Democratizing Fitness case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Technology & Operations Solutions

In the Texas Business School, Fitpass: Toward Democratizing Fitness case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Fitpass: Toward Democratizing Fitness

Step 1 – Problem Identification of Fitpass: Toward Democratizing Fitness - Harvard Business School Case Study

The first step to solve HBR Fitpass: Toward Democratizing Fitness case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Fitpass Fitness is facing right now. Even though the problem statement is essentially – “Technology & Operations” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Fitpass Fitness, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Fitpass: Toward Democratizing Fitness.

The external environment analysis of Fitpass: Toward Democratizing Fitness will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Fitpass: Toward Democratizing Fitness case study. PESTEL analysis of " Fitpass: Toward Democratizing Fitness" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Fitpass: Toward Democratizing Fitness macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Fitpass: Toward Democratizing Fitness

To do comprehensive PESTEL analysis of case study – Fitpass: Toward Democratizing Fitness , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Fitpass: Toward Democratizing Fitness

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Fitpass: Toward Democratizing Fitness

Government policies have significant impact on the business environment of any country. The firm in “ Fitpass: Toward Democratizing Fitness ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Fitpass Fitness is operating, firms are required to store customer data within the premises of the country. Fitpass Fitness needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Fitpass: Toward Democratizing Fitness has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Fitpass Fitness in case study Fitpass: Toward Democratizing Fitness" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Fitpass Fitness in case study “ Fitpass: Toward Democratizing Fitness ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Fitpass Fitness in case study “ Fitpass: Toward Democratizing Fitness ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Fitpass: Toward Democratizing Fitness

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Fitpass: Toward Democratizing Fitness ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Fitpass Fitness can compete against other competitors.

Government Scheme & Subsidies Impact on Fitpass: Toward Democratizing Fitness

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Fitpass: Toward Democratizing Fitness case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Fitpass: Toward Democratizing Fitness

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Fitpass Fitness needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Fitpass: Toward Democratizing Fitness

Social Factors that Impact Fitpass: Toward Democratizing Fitness

Technological Factors that Impact Fitpass: Toward Democratizing Fitness

Environmental Factors that Impact Fitpass: Toward Democratizing Fitness

Legal Factors that Impact Fitpass: Toward Democratizing Fitness

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Fitpass: Toward Democratizing Fitness case study. PESTEL analysis of " Fitpass: Toward Democratizing Fitness" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Fitpass: Toward Democratizing Fitness case study solution