Glade - Nature's Scents, Spanish Version

Glade - Nature's Scents, Spanish Version Description

In early 2004, SC Johnson's executives met to discuss the next steps for the company's Air Care (air fresheners) category in one of Central America's six countries. This category's development accounted for one of the company's strategic goals in that country. To meet their goal, SCJ executives believed they had to manage the category actively in points of sale (POS), especially at supermarkets. While this task proved hard as a result of local market characteristics, they remembered how, in late 2002, after two-year-long talks to invest and build this category at Supply, a major supermarket chain, they had managed to secure the approval of a category management and trade marketing plan intended to double Glade air fresheners' yearly consumer sales. This plan was executed in 2003, and, as a result, sales grew 80% as compared to 2002 revenues. SC Johnson executives agreed that this Supply project had yielded significant learning for the brand, contributing to category development and to building stronger ties with this retail chain. However, they did found it harder to agree on the path to follow next. Some thought company resources should go to consolidating the progress made at Supply, while others felt that building a new investment plan with Supply would undermine the company's flexibility to roll out its takeaways at other supermarket chains, which also presented significant opportunities for category development. As resources were limited, executives needed to make a decision. INCAE's case collection

Case Description Glade - Nature's Scents, Spanish Version

Strategic Managment Tools Used in Case Study Analysis of Glade - Nature's Scents, Spanish Version

STEP 1. Problem Identification in Glade - Nature's Scents, Spanish Version case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Glade - Nature's Scents, Spanish Version case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Glade - Nature's Scents, Spanish Version case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Glade - Nature's Scents, Spanish Version case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Glade - Nature's Scents, Spanish Version case study

STEP 6. Recommendations Glade - Nature's Scents, Spanish Version case study

STEP 7. Basis of Recommendations for Glade - Nature's Scents, Spanish Version case study

Case Analysis of Glade - Nature's Scents, Spanish Version

Glade - Nature's Scents, Spanish Version is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Glade - Nature's Scents, Spanish Version is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Glade - Nature's Scents, Spanish Version case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Glade - Nature's Scents, Spanish Version will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Glade - Nature's Scents, Spanish Version case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Glade - Nature's Scents, Spanish Version, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Glade - Nature's Scents, Spanish Version case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Glade - Nature's Scents, Spanish Version case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Glade - Nature's Scents, Spanish Version

Step 1 – Problem Identification of Glade - Nature's Scents, Spanish Version - Harvard Business School Case Study

The first step to solve HBR Glade - Nature's Scents, Spanish Version case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Category Fresheners is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Category Fresheners, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Glade - Nature's Scents, Spanish Version.

The external environment analysis of Glade - Nature's Scents, Spanish Version will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Glade - Nature's Scents, Spanish Version case study. PESTEL analysis of " Glade - Nature's Scents, Spanish Version" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Glade - Nature's Scents, Spanish Version macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Glade - Nature's Scents, Spanish Version

To do comprehensive PESTEL analysis of case study – Glade - Nature's Scents, Spanish Version , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Glade - Nature's Scents, Spanish Version

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Glade - Nature's Scents, Spanish Version

Government policies have significant impact on the business environment of any country. The firm in “ Glade - Nature's Scents, Spanish Version ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Category Fresheners is operating, firms are required to store customer data within the premises of the country. Category Fresheners needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Glade - Nature's Scents, Spanish Version has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Category Fresheners in case study Glade - Nature's Scents, Spanish Version" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Category Fresheners in case study “ Glade - Nature's Scents, Spanish Version ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Category Fresheners in case study “ Glade - Nature's Scents, Spanish Version ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Glade - Nature's Scents, Spanish Version

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Glade - Nature's Scents, Spanish Version ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Category Fresheners can compete against other competitors.

Government Scheme & Subsidies Impact on Glade - Nature's Scents, Spanish Version

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Glade - Nature's Scents, Spanish Version case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Glade - Nature's Scents, Spanish Version

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Category Fresheners needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Glade - Nature's Scents, Spanish Version

Social Factors that Impact Glade - Nature's Scents, Spanish Version

Technological Factors that Impact Glade - Nature's Scents, Spanish Version

Environmental Factors that Impact Glade - Nature's Scents, Spanish Version

Legal Factors that Impact Glade - Nature's Scents, Spanish Version

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Glade - Nature's Scents, Spanish Version case study. PESTEL analysis of " Glade - Nature's Scents, Spanish Version" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Glade - Nature's Scents, Spanish Version case study solution