Netflix: The Public Relations Box Office Flop

Netflix: The Public Relations Box Office Flop Description

On the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated (Netflix) became witness to growing public discontent and media criticism. The previous evening the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun-out and renamed Qwikster. The move would leave the Netflix brand to focus on offering online streamed entertainment. This was not the first time Netflix had caused large scale consumer frustration, as a few months earlier in July 2011, the company had announced it would be increasing rates as much as 60 per cent. The result was a loss of over one million Netflix subscribers by September 2011, representing the first time the company had ever lost subscribers from one quarter to the next. Although the split into two separate entities could be seen as a good business strategy, Netflix did not follow through with a well-developed communication plan. Moving forward, both Netflix and Qwikster had become symbolic of a bad two-headed monster movie, with Netflix management in desperate need to develop better communications with disgruntled consumers, or risk losing additional subscribers and lucrative profits to a number of growing competitors.

Case Description Netflix: The Public Relations Box Office Flop

Strategic Managment Tools Used in Case Study Analysis of Netflix: The Public Relations Box Office Flop

STEP 1. Problem Identification in Netflix: The Public Relations Box Office Flop case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Netflix: The Public Relations Box Office Flop case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Netflix: The Public Relations Box Office Flop case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Netflix: The Public Relations Box Office Flop case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Netflix: The Public Relations Box Office Flop case study

STEP 6. Recommendations Netflix: The Public Relations Box Office Flop case study

STEP 7. Basis of Recommendations for Netflix: The Public Relations Box Office Flop case study

Case Analysis of Netflix: The Public Relations Box Office Flop

Netflix: The Public Relations Box Office Flop is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Netflix: The Public Relations Box Office Flop is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Netflix: The Public Relations Box Office Flop case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Netflix: The Public Relations Box Office Flop will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Netflix: The Public Relations Box Office Flop case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Netflix: The Public Relations Box Office Flop, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Netflix: The Public Relations Box Office Flop case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, Netflix: The Public Relations Box Office Flop case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Netflix: The Public Relations Box Office Flop

Step 1 – Problem Identification of Netflix: The Public Relations Box Office Flop - Harvard Business School Case Study

The first step to solve HBR Netflix: The Public Relations Box Office Flop case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Netflix Subscribers is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Netflix Subscribers, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Netflix: The Public Relations Box Office Flop.

The external environment analysis of Netflix: The Public Relations Box Office Flop will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Netflix: The Public Relations Box Office Flop case study. PESTEL analysis of " Netflix: The Public Relations Box Office Flop" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Netflix: The Public Relations Box Office Flop macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Netflix: The Public Relations Box Office Flop

To do comprehensive PESTEL analysis of case study – Netflix: The Public Relations Box Office Flop , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Netflix: The Public Relations Box Office Flop

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Netflix: The Public Relations Box Office Flop

Government policies have significant impact on the business environment of any country. The firm in “ Netflix: The Public Relations Box Office Flop ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Netflix Subscribers is operating, firms are required to store customer data within the premises of the country. Netflix Subscribers needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Netflix: The Public Relations Box Office Flop has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Netflix Subscribers in case study Netflix: The Public Relations Box Office Flop" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Netflix Subscribers in case study “ Netflix: The Public Relations Box Office Flop ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Netflix Subscribers in case study “ Netflix: The Public Relations Box Office Flop ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Netflix: The Public Relations Box Office Flop

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Netflix: The Public Relations Box Office Flop ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Netflix Subscribers can compete against other competitors.

Government Scheme & Subsidies Impact on Netflix: The Public Relations Box Office Flop

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Netflix: The Public Relations Box Office Flop case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Netflix: The Public Relations Box Office Flop

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Netflix Subscribers needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Netflix: The Public Relations Box Office Flop

Social Factors that Impact Netflix: The Public Relations Box Office Flop

Technological Factors that Impact Netflix: The Public Relations Box Office Flop

Environmental Factors that Impact Netflix: The Public Relations Box Office Flop

Legal Factors that Impact Netflix: The Public Relations Box Office Flop

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Netflix: The Public Relations Box Office Flop case study. PESTEL analysis of " Netflix: The Public Relations Box Office Flop" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Netflix: The Public Relations Box Office Flop case study solution