BrightStar Care: The Evolution of a Leadership Team Description
BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, by 2016 nearly 300 BrightStar franchises were open across the United States, generating over $300 million in revenue. BrightStar was now a very different company from the one Shelly and JD had started up during their first year of marriage. Shelly Sun, CEO, had decided to franchise the business in 2004, believing that the franchise model presented a relatively low-risk and high-return approach to growing BrightStar. As franchises began to sell, Sun quickly set about building scalable operations and infrastructure, including a centralized technology function and custom software for franchisees. As more and more locations opened around the United States, she focused on growing BrightStar's national marketing profile and putting measures in place to distinguish BrightStar's services as higher-quality than that of its competitors. A shifting regulatory landscape and labor shortages posed challenge, but BrightStar continued to grow swiftly. As the company evolved and Sun attempted to spend more time away from headquarters, surveying the field and building relationships, she knew she needed a strong senior management team. Some members of her senior team had been with BrightStar for years, expanding their responsibilities as the company expanded, while others she recruited from outside. In the early 2010s, Sun was close to filling all BrightStar's crucial executive roles, but had to consider whether some longtime leaders were the right fit for the company's current needs. As she thought through the composition of her senior team, she also revamped her board of advisors and pursued international franchising opportunities and a debt recapitalization. By early 2016, Shelly was looking to the company's next phase of growth while handing management of her executive team to BrightStar's President and COO.
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Case Analysis of BrightStar Care: The Evolution of a Leadership Team
BrightStar Care: The Evolution of a Leadership Team is a Harvard Business (HBR) Case Study on Innovation & Entrepreneurship , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. BrightStar Care: The Evolution of a Leadership Team is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. BrightStar Care: The Evolution of a Leadership Team case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. BrightStar Care: The Evolution of a Leadership Team will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
BrightStar Care: The Evolution of a Leadership Team
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Innovation & Entrepreneurship, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of BrightStar Care: The Evolution of a Leadership Team, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The BrightStar Care: The Evolution of a Leadership Team case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Innovation & Entrepreneurship Solutions
In the Texas Business School, BrightStar Care: The Evolution of a Leadership Team case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – BrightStar Care: The Evolution of a Leadership Team
Step 1 – Problem Identification of BrightStar Care: The Evolution of a Leadership Team - Harvard Business School Case Study
The first step to solve HBR BrightStar Care: The Evolution of a Leadership Team case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Brightstar Brightstar's is facing right now. Even though the problem statement is essentially – “Innovation & Entrepreneurship” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Brightstar Brightstar's, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the BrightStar Care: The Evolution of a Leadership Team.
The external environment analysis of BrightStar Care: The Evolution of a Leadership Team will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in BrightStar Care: The Evolution of a Leadership Team case study. PESTEL analysis of " BrightStar Care: The Evolution of a Leadership Team" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with BrightStar Care: The Evolution of a Leadership Team macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for BrightStar Care: The Evolution of a Leadership Team
To do comprehensive PESTEL analysis of case study – BrightStar Care: The Evolution of a Leadership Team , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on BrightStar Care: The Evolution of a Leadership Team
Government policies have significant impact on the business environment of any country. The firm in “ BrightStar Care: The Evolution of a Leadership Team ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Brightstar Brightstar's is operating, firms are required to store customer data within the premises of the country. Brightstar Brightstar's needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. BrightStar Care: The Evolution of a Leadership Team has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Brightstar Brightstar's in case study BrightStar Care: The Evolution of a Leadership Team" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Brightstar Brightstar's in case study “ BrightStar Care: The Evolution of a Leadership Team ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Brightstar Brightstar's in case study “ BrightStar Care: The Evolution of a Leadership Team ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on BrightStar Care: The Evolution of a Leadership Team
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ BrightStar Care: The Evolution of a Leadership Team ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Brightstar Brightstar's can compete against other competitors.
Government Scheme & Subsidies Impact on BrightStar Care: The Evolution of a Leadership Team
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at BrightStar Care: The Evolution of a Leadership Team case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on BrightStar Care: The Evolution of a Leadership Team
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Brightstar Brightstar's needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Social Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Technological Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Environmental Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Legal Factors that Impact BrightStar Care: The Evolution of a Leadership Team
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in BrightStar Care: The Evolution of a Leadership Team case study. PESTEL analysis of " BrightStar Care: The Evolution of a Leadership Team" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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