GE Healthcare in India: An (Ultra)Sound Strategy? Description
This case outlines the dilemma of V. Raja, president and CEO of GE Healthcare India, when the company's ultrasound machines were implicated in many cases of prenatal sex determination. Even in the 21st century, Indian society favored males and many in India saw females as a burden on their families. Studies had shown that fewer and fewer girls were being born, with potentially catastrophic results for future Indian society. The reason: Many women were relying on ultrasound machines to determine the gender of their fetus and, if it were a girl, having abortions. Raja knew that GE Healthcare and ultrasound machines were providing much better medical care for Indians, particularly those in rural communities, and that the company was following all the rules and regulations to prevent this type of abuse. But he also understood the social issues that were involved. Ultrasound machine sales had enormous potential to help maintain GE's market-leading position in India. But should the company step back from its aggressive sales strategy? How could Raja and the company alleviate the growing discontent among critics and the media against the practice of prenatal sex determination testing using GE's ultrasound machines? What additional efforts did GE need to make to prove its intentions of promoting prenatal care? What other efforts should the company make to stop the illicit prenatal gender determination and resulting abortions? How could he protect the as yet untarnished image of GE as a responsible corporation going forward?
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Case Analysis of GE Healthcare in India: An (Ultra)Sound Strategy?
GE Healthcare in India: An (Ultra)Sound Strategy? is a Harvard Business (HBR) Case Study on Global Business , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. GE Healthcare in India: An (Ultra)Sound Strategy? is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. GE Healthcare in India: An (Ultra)Sound Strategy? case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. GE Healthcare in India: An (Ultra)Sound Strategy? will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
GE Healthcare in India: An (Ultra)Sound Strategy?
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Global Business, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of GE Healthcare in India: An (Ultra)Sound Strategy?, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The GE Healthcare in India: An (Ultra)Sound Strategy? case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Global Business Solutions
In the Texas Business School, GE Healthcare in India: An (Ultra)Sound Strategy? case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – GE Healthcare in India: An (Ultra)Sound Strategy?
Step 1 – Problem Identification of GE Healthcare in India: An (Ultra)Sound Strategy? - Harvard Business School Case Study
The first step to solve HBR GE Healthcare in India: An (Ultra)Sound Strategy? case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Ultrasound Prenatal is facing right now. Even though the problem statement is essentially – “Global Business” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Ultrasound Prenatal, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the GE Healthcare in India: An (Ultra)Sound Strategy?.
The external environment analysis of GE Healthcare in India: An (Ultra)Sound Strategy? will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in GE Healthcare in India: An (Ultra)Sound Strategy? case study. PESTEL analysis of " GE Healthcare in India: An (Ultra)Sound Strategy?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with GE Healthcare in India: An (Ultra)Sound Strategy? macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for GE Healthcare in India: An (Ultra)Sound Strategy?
To do comprehensive PESTEL analysis of case study – GE Healthcare in India: An (Ultra)Sound Strategy? , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on GE Healthcare in India: An (Ultra)Sound Strategy?
Government policies have significant impact on the business environment of any country. The firm in “ GE Healthcare in India: An (Ultra)Sound Strategy? ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Ultrasound Prenatal is operating, firms are required to store customer data within the premises of the country. Ultrasound Prenatal needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. GE Healthcare in India: An (Ultra)Sound Strategy? has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Ultrasound Prenatal in case study GE Healthcare in India: An (Ultra)Sound Strategy?" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Ultrasound Prenatal in case study “ GE Healthcare in India: An (Ultra)Sound Strategy? ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Ultrasound Prenatal in case study “ GE Healthcare in India: An (Ultra)Sound Strategy? ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on GE Healthcare in India: An (Ultra)Sound Strategy?
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ GE Healthcare in India: An (Ultra)Sound Strategy? ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Ultrasound Prenatal can compete against other competitors.
Government Scheme & Subsidies Impact on GE Healthcare in India: An (Ultra)Sound Strategy?
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at GE Healthcare in India: An (Ultra)Sound Strategy? case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on GE Healthcare in India: An (Ultra)Sound Strategy?
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Ultrasound Prenatal needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Social Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Technological Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Environmental Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Legal Factors that Impact GE Healthcare in India: An (Ultra)Sound Strategy?
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in GE Healthcare in India: An (Ultra)Sound Strategy? case study. PESTEL analysis of " GE Healthcare in India: An (Ultra)Sound Strategy?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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