Puma's Challenge to Maintain Leadership in India Description
In 2015, Puma became the market leader in sportswear sales in India, leaving Adidas, Reebok, and Nike behind for the first time since Puma entered the market. Puma's success in India was primarily attributed to its marketing techniques, judicious expansion, and customer acquisition strategy. Indian consumers had been embracing lifestyle changes associated with increased health concerns and the popularity of fitness programs. As a result, the sportswear segment grew, presenting an opportunity for companies to maximize their return on investments. While Puma moved ahead of Adidas to become the leading sportswear brand in India, the market evolved and became competitive. Puma needed to continue innovating its marketing strategies to hold onto its leadership position. Meanwhile, domestic footwear brands were expanding their retail footprints and distribution networks beyond their regional presence in order to gain a substantial market share. Could Puma strengthen its branding and hold its market position despite continuing competition from established brands and new competition from domestic companies? Sandeep Puri is affiliated with Institute of Management Technology, Ghaziabad. Sanchita Krishna is affiliated with Institute of Management, Ghaziabad.
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Case Analysis of Puma's Challenge to Maintain Leadership in India
Puma's Challenge to Maintain Leadership in India is a Harvard Business (HBR) Case Study on Global Business , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Puma's Challenge to Maintain Leadership in India is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Puma's Challenge to Maintain Leadership in India case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Puma's Challenge to Maintain Leadership in India will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Puma's Challenge to Maintain Leadership in India
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Global Business, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Puma's Challenge to Maintain Leadership in India, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Puma's Challenge to Maintain Leadership in India case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Global Business Solutions
In the Texas Business School, Puma's Challenge to Maintain Leadership in India case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Puma's Challenge to Maintain Leadership in India
Step 1 – Problem Identification of Puma's Challenge to Maintain Leadership in India - Harvard Business School Case Study
The first step to solve HBR Puma's Challenge to Maintain Leadership in India case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Puma Sportswear is facing right now. Even though the problem statement is essentially – “Global Business” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Puma Sportswear, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Puma's Challenge to Maintain Leadership in India.
The external environment analysis of Puma's Challenge to Maintain Leadership in India will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Puma's Challenge to Maintain Leadership in India case study. PESTEL analysis of " Puma's Challenge to Maintain Leadership in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Puma's Challenge to Maintain Leadership in India macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Puma's Challenge to Maintain Leadership in India
To do comprehensive PESTEL analysis of case study – Puma's Challenge to Maintain Leadership in India , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Puma's Challenge to Maintain Leadership in India
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on Puma's Challenge to Maintain Leadership in India
Government policies have significant impact on the business environment of any country. The firm in “ Puma's Challenge to Maintain Leadership in India ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Puma Sportswear is operating, firms are required to store customer data within the premises of the country. Puma Sportswear needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Puma's Challenge to Maintain Leadership in India has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Puma Sportswear in case study Puma's Challenge to Maintain Leadership in India" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Puma Sportswear in case study “ Puma's Challenge to Maintain Leadership in India ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Puma Sportswear in case study “ Puma's Challenge to Maintain Leadership in India ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on Puma's Challenge to Maintain Leadership in India
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Puma's Challenge to Maintain Leadership in India ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Puma Sportswear can compete against other competitors.
Government Scheme & Subsidies Impact on Puma's Challenge to Maintain Leadership in India
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Puma's Challenge to Maintain Leadership in India case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on Puma's Challenge to Maintain Leadership in India
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Puma Sportswear needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Puma's Challenge to Maintain Leadership in India
Social Factors that Impact Puma's Challenge to Maintain Leadership in India
Technological Factors that Impact Puma's Challenge to Maintain Leadership in India
Environmental Factors that Impact Puma's Challenge to Maintain Leadership in India
Legal Factors that Impact Puma's Challenge to Maintain Leadership in India
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Puma's Challenge to Maintain Leadership in India case study. PESTEL analysis of " Puma's Challenge to Maintain Leadership in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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