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Comerica Incorporated: The Valuation Dilemma Description

In early September 2008, in the midst of the subprime crisis, a manager with the student-run Darden Capital Management fund, wants to evaluate whether Comerica Incorporated, a regional bank based in Dallas, Texas, is a good candidate for inclusion in his portfolio. He needs to perform a valuation of the bank to assert whether the bank seems to be undervalued by the market or whether a further decline in value might be possible. He must account for all the factors that affect bank valuation, both as related to the bank itself as well as to the current market conditions. The case can be taught to: a) examine the valuation of a bank during turbulent times; b) understand the key accounting statements (balance sheet and income statement) for a bank and how they may differ from those for an industrial company; and c) understand the key value drivers of bank value (metrics for profitability, credit quality, liquidity, and capital).


Case Description Comerica Incorporated: The Valuation Dilemma

Strategic Managment Tools Used in Case Study Analysis of Comerica Incorporated: The Valuation Dilemma

STEP 1. Problem Identification in Comerica Incorporated: The Valuation Dilemma case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Comerica Incorporated: The Valuation Dilemma case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Comerica Incorporated: The Valuation Dilemma case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Comerica Incorporated: The Valuation Dilemma case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Comerica Incorporated: The Valuation Dilemma case study

STEP 6. Recommendations Comerica Incorporated: The Valuation Dilemma case study

STEP 7. Basis of Recommendations for Comerica Incorporated: The Valuation Dilemma case study

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Case Analysis of Comerica Incorporated: The Valuation Dilemma

Comerica Incorporated: The Valuation Dilemma is a Harvard Business (HBR) Case Study on Finance & Accounting , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Comerica Incorporated: The Valuation Dilemma is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Comerica Incorporated: The Valuation Dilemma case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Comerica Incorporated: The Valuation Dilemma will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Comerica Incorporated: The Valuation Dilemma case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Finance & Accounting, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Comerica Incorporated: The Valuation Dilemma, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Comerica Incorporated: The Valuation Dilemma case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Finance & Accounting Solutions

In the Texas Business School, Comerica Incorporated: The Valuation Dilemma case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Comerica Incorporated: The Valuation Dilemma

Step 1 – Problem Identification of Comerica Incorporated: The Valuation Dilemma - Harvard Business School Case Study

The first step to solve HBR Comerica Incorporated: The Valuation Dilemma case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Bank Comerica is facing right now. Even though the problem statement is essentially – “Finance & Accounting” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Bank Comerica, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Comerica Incorporated: The Valuation Dilemma.

The external environment analysis of Comerica Incorporated: The Valuation Dilemma will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Comerica Incorporated: The Valuation Dilemma case study. PESTEL analysis of " Comerica Incorporated: The Valuation Dilemma" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Comerica Incorporated: The Valuation Dilemma macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Comerica Incorporated: The Valuation Dilemma

To do comprehensive PESTEL analysis of case study – Comerica Incorporated: The Valuation Dilemma , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Comerica Incorporated: The Valuation Dilemma

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Comerica Incorporated: The Valuation Dilemma

Government policies have significant impact on the business environment of any country. The firm in “ Comerica Incorporated: The Valuation Dilemma ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Bank Comerica is operating, firms are required to store customer data within the premises of the country. Bank Comerica needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Comerica Incorporated: The Valuation Dilemma has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Bank Comerica in case study Comerica Incorporated: The Valuation Dilemma" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Bank Comerica in case study “ Comerica Incorporated: The Valuation Dilemma ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Bank Comerica in case study “ Comerica Incorporated: The Valuation Dilemma ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Comerica Incorporated: The Valuation Dilemma

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Comerica Incorporated: The Valuation Dilemma ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Bank Comerica can compete against other competitors.

Government Scheme & Subsidies Impact on Comerica Incorporated: The Valuation Dilemma

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Comerica Incorporated: The Valuation Dilemma case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Comerica Incorporated: The Valuation Dilemma

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Bank Comerica needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Comerica Incorporated: The Valuation Dilemma

Social Factors that Impact Comerica Incorporated: The Valuation Dilemma

Technological Factors that Impact Comerica Incorporated: The Valuation Dilemma

Environmental Factors that Impact Comerica Incorporated: The Valuation Dilemma

Legal Factors that Impact Comerica Incorporated: The Valuation Dilemma

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Comerica Incorporated: The Valuation Dilemma case study. PESTEL analysis of " Comerica Incorporated: The Valuation Dilemma" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Comerica Incorporated: The Valuation Dilemma case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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