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Arkansas Egg Company: Cracks in the Specialty Egg Market Description

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.


Case Description Arkansas Egg Company: Cracks in the Specialty Egg Market

Strategic Managment Tools Used in Case Study Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

STEP 1. Problem Identification in Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 6. Recommendations Arkansas Egg Company: Cracks in the Specialty Egg Market case study

STEP 7. Basis of Recommendations for Arkansas Egg Company: Cracks in the Specialty Egg Market case study

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Case Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

Arkansas Egg Company: Cracks in the Specialty Egg Market is a Harvard Business (HBR) Case Study on Finance & Accounting , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Arkansas Egg Company: Cracks in the Specialty Egg Market is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Arkansas Egg Company: Cracks in the Specialty Egg Market case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Arkansas Egg Company: Cracks in the Specialty Egg Market will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Finance & Accounting, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Arkansas Egg Company: Cracks in the Specialty Egg Market, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Finance & Accounting Solutions

In the Texas Business School, Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Arkansas Egg Company: Cracks in the Specialty Egg Market

Step 1 – Problem Identification of Arkansas Egg Company: Cracks in the Specialty Egg Market - Harvard Business School Case Study

The first step to solve HBR Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Eggs Cox is facing right now. Even though the problem statement is essentially – “Finance & Accounting” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Eggs Cox, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Arkansas Egg Company: Cracks in the Specialty Egg Market.

The external environment analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Arkansas Egg Company: Cracks in the Specialty Egg Market case study. PESTEL analysis of " Arkansas Egg Company: Cracks in the Specialty Egg Market" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Arkansas Egg Company: Cracks in the Specialty Egg Market macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Arkansas Egg Company: Cracks in the Specialty Egg Market

To do comprehensive PESTEL analysis of case study – Arkansas Egg Company: Cracks in the Specialty Egg Market , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Arkansas Egg Company: Cracks in the Specialty Egg Market

Government policies have significant impact on the business environment of any country. The firm in “ Arkansas Egg Company: Cracks in the Specialty Egg Market ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Eggs Cox is operating, firms are required to store customer data within the premises of the country. Eggs Cox needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Arkansas Egg Company: Cracks in the Specialty Egg Market has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Eggs Cox in case study Arkansas Egg Company: Cracks in the Specialty Egg Market" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Eggs Cox in case study “ Arkansas Egg Company: Cracks in the Specialty Egg Market ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Eggs Cox in case study “ Arkansas Egg Company: Cracks in the Specialty Egg Market ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Arkansas Egg Company: Cracks in the Specialty Egg Market

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Arkansas Egg Company: Cracks in the Specialty Egg Market ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Eggs Cox can compete against other competitors.

Government Scheme & Subsidies Impact on Arkansas Egg Company: Cracks in the Specialty Egg Market

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Arkansas Egg Company: Cracks in the Specialty Egg Market case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Arkansas Egg Company: Cracks in the Specialty Egg Market

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Eggs Cox needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Social Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Technological Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Environmental Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Legal Factors that Impact Arkansas Egg Company: Cracks in the Specialty Egg Market

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Arkansas Egg Company: Cracks in the Specialty Egg Market case study. PESTEL analysis of " Arkansas Egg Company: Cracks in the Specialty Egg Market" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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