TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers Description

This case describes the challenges facing Jon Moussally, the CEO of TraumaLink, a four-year-old social venture that provided trauma first aid to victims of traffic injuries in Bangladesh, a country that had some of the most dangerous highways in the world but no formal emergency response system. Jon, a practicing emergency room physician and public health student, had been shocked by the chaotic traffic that he observed during a trip to Dhaka, Bangladesh, for a course on global health issues. Over the next 18 months, Jon and three partners-two fellow students and the Bangladeshi head of a local social venture organization-decided on a three-pronged approach: they would train community-based volunteers who lived or worked close to the highway to provide free basic trauma first aid; they would develop an easy-to-use 911-type software system to deploy volunteers quickly to a crash scene; and they planned to raise operating funds by selling advertising or subscriptions to companies in Bangladesh whose workers travelled the dangerous highways daily. By the fall of 2017, TraumaLink had been successfully launched along two sections of particularly dangerous highways. Their trained volunteers had been able to quickly and effectively provide first aid to victims of traffic injuries. The software had worked well to notify and deploy volunteers and collect data. However, Jon and his partners had not yet found sustainable, long-term sources of revenue, despite almost four years of trying. After an initial pilot phase in November 2014, the organization had been awarded $142,500 by the US Agency for International Development, but these funds would run out by the end of 2018, with little chance of another round. TraumaLink had proven that they could deliver emergency services and save lives, but could Jon and his partners figure out how to become financially sustainable so that they could continue to support and expand their services within Bangladesh and possibly beyond?

Case Description TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Strategic Managment Tools Used in Case Study Analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

STEP 1. Problem Identification in TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 3. Industry Specific / Porter Five Forces Analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 4. Evaluating Alternatives / SWOT Analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 6. Recommendations TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

STEP 7. Basis of Recommendations for TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study

Case Analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers is a Harvard Business (HBR) Case Study on Innovation & Entrepreneurship , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Innovation & Entrepreneurship, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Innovation & Entrepreneurship Solutions

In the Texas Business School, TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Step 1 – Problem Identification of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers - Harvard Business School Case Study

The first step to solve HBR TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Traumalink Jon is facing right now. Even though the problem statement is essentially – “Innovation & Entrepreneurship” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Traumalink Jon, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers.

The external environment analysis of TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study. PESTEL analysis of " TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

To do comprehensive PESTEL analysis of case study – TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Government policies have significant impact on the business environment of any country. The firm in “ TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Traumalink Jon is operating, firms are required to store customer data within the premises of the country. Traumalink Jon needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Traumalink Jon in case study TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Traumalink Jon in case study “ TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Traumalink Jon in case study “ TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Traumalink Jon can compete against other competitors.

Government Scheme & Subsidies Impact on TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Traumalink Jon needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Social Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Technological Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Environmental Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Legal Factors that Impact TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study. PESTEL analysis of " TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: TraumaLink: Providing Trauma First Aid Services in Bangladesh Using Trained Volunteers case study solution