OnStar: Connecting to Customers Through Telematics

OnStar: Connecting to Customers Through Telematics Description

OnStar, a provider of in-vehicle safety, security, and information services called "telematics," was founded in 1995 as a collaborative venture among General Motors (GM), EDS, and Hughes Electronics Corp. Safety and security services, including roadside assistance, emergency help after a crash, remote diagnostics, and stolen vehicle tracking, were the cornerstones of OnStar's offering. In addition, OnStar provided its customers with a 24-hour connection to convenience services such as navigation and route guidance, vehicle location assistance, and personal concierge services. To generate more revenues, OnStar expanded its offering to luxury vehicles of other auto manufacturers. Looking back, Chet Huber, OnStar president, was quite satisfied with the company's achievements since it was founded: OnStar's subscriber base had grown to more than 2 million and the company was routinely recognized as the leading telematics provider in the world. OnStar was also delivering benefits to its parent company, GM. By maintaining one-to-one relationships with customers, OnStar helped GM sell more cars and trucks, strengthen customer loyalty, and improve operational efficiency. Although revenues for the world market of in-car telematics terminals were expected to reach $20 billion by 2010, competition in the market was intensifying. Richard Wagoner, GM's CEO, and Huber needed to explore a number of strategic and operational questions around the future of OnStar: How would OnStar create ongoing value to GM? How should OnStar position itself to gain high acceptance and subscription renewal rates? What further strategic partnerships should OnStar form to maintain its leadership? How should GM leverage the continuous stream of vehicle and customer data it received from OnStar?

Case Description OnStar: Connecting to Customers Through Telematics

Strategic Managment Tools Used in Case Study Analysis of OnStar: Connecting to Customers Through Telematics

STEP 1. Problem Identification in OnStar: Connecting to Customers Through Telematics case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of OnStar: Connecting to Customers Through Telematics case study

STEP 3. Industry Specific / Porter Five Forces Analysis of OnStar: Connecting to Customers Through Telematics case study

STEP 4. Evaluating Alternatives / SWOT Analysis of OnStar: Connecting to Customers Through Telematics case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis OnStar: Connecting to Customers Through Telematics case study

STEP 6. Recommendations OnStar: Connecting to Customers Through Telematics case study

STEP 7. Basis of Recommendations for OnStar: Connecting to Customers Through Telematics case study

Case Analysis of OnStar: Connecting to Customers Through Telematics

OnStar: Connecting to Customers Through Telematics is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. OnStar: Connecting to Customers Through Telematics is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. OnStar: Connecting to Customers Through Telematics case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. OnStar: Connecting to Customers Through Telematics will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

OnStar: Connecting to Customers Through Telematics case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of OnStar: Connecting to Customers Through Telematics, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The OnStar: Connecting to Customers Through Telematics case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, OnStar: Connecting to Customers Through Telematics case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – OnStar: Connecting to Customers Through Telematics

Step 1 – Problem Identification of OnStar: Connecting to Customers Through Telematics - Harvard Business School Case Study

The first step to solve HBR OnStar: Connecting to Customers Through Telematics case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Onstar Telematics is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Onstar Telematics, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the OnStar: Connecting to Customers Through Telematics.

The external environment analysis of OnStar: Connecting to Customers Through Telematics will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in OnStar: Connecting to Customers Through Telematics case study. PESTEL analysis of " OnStar: Connecting to Customers Through Telematics" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with OnStar: Connecting to Customers Through Telematics macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for OnStar: Connecting to Customers Through Telematics

To do comprehensive PESTEL analysis of case study – OnStar: Connecting to Customers Through Telematics , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact OnStar: Connecting to Customers Through Telematics

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on OnStar: Connecting to Customers Through Telematics

Government policies have significant impact on the business environment of any country. The firm in “ OnStar: Connecting to Customers Through Telematics ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Onstar Telematics is operating, firms are required to store customer data within the premises of the country. Onstar Telematics needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. OnStar: Connecting to Customers Through Telematics has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Onstar Telematics in case study OnStar: Connecting to Customers Through Telematics" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Onstar Telematics in case study “ OnStar: Connecting to Customers Through Telematics ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Onstar Telematics in case study “ OnStar: Connecting to Customers Through Telematics ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on OnStar: Connecting to Customers Through Telematics

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ OnStar: Connecting to Customers Through Telematics ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Onstar Telematics can compete against other competitors.

Government Scheme & Subsidies Impact on OnStar: Connecting to Customers Through Telematics

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at OnStar: Connecting to Customers Through Telematics case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on OnStar: Connecting to Customers Through Telematics

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Onstar Telematics needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact OnStar: Connecting to Customers Through Telematics

Social Factors that Impact OnStar: Connecting to Customers Through Telematics

Technological Factors that Impact OnStar: Connecting to Customers Through Telematics

Environmental Factors that Impact OnStar: Connecting to Customers Through Telematics

Legal Factors that Impact OnStar: Connecting to Customers Through Telematics

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in OnStar: Connecting to Customers Through Telematics case study. PESTEL analysis of " OnStar: Connecting to Customers Through Telematics" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: OnStar: Connecting to Customers Through Telematics case study solution