NakedWines.com - Disrupting the Wine Industry? Description
In late spring 2013, Nakedwines.com (NWC) founder and CEO Rowan Gormley brought his team together to prioritize initiatives and formulate a strategy. Five years earlier, Gormley and other Virgin Wines' veterans founded NWC in the United Kingdom, with significant backing from a German family wine company. Naked Wines' business model involved raising money directly from subscribers via the Internet, using these revenues to fund winemakers around the world, who in turn created new brands, which were consigned to NWC and then sold directly via the Internet to subscribers ("Angels") at a discount and to non-subscribers at a premium. Some industry observers considered NWC's business model "disruptive" with respect to how wine was traditionally marketed and sold, i.e. via distributors and retailers. Others opined that NWC was little more than a traditional wine club that used crowdfunding and social media technologies. NWC expanded to Australia and the United States in 2012, at which time NWC leased a Napa office and a Kenwood (Sonoma), California winery for wine production, storage, shipment, and wine tastings. NWC's Angels, who represented 95 percent of NWC's customers, had exclusive access to a mobile application to rate and purchase wines. By spring 2013, NWC had reached breakeven, signed up over 100,000 Angels, and forecasted reaching 200,000 Angels and $96 million in sales by year's end. While NWC's management was pondering which of the initiatives deserved the highest priority (acquiring new customers, retaining customers, or rethinking the mobile app strategy), the most pressing issues involved capacity and capital to grow. The case is intended as a lead-off case for a strategic management course, but also works well in information technology courses.
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Case Analysis of NakedWines.com - Disrupting the Wine Industry?
NakedWines.com - Disrupting the Wine Industry? is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. NakedWines.com - Disrupting the Wine Industry? is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. NakedWines.com - Disrupting the Wine Industry? case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. NakedWines.com - Disrupting the Wine Industry? will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
NakedWines.com - Disrupting the Wine Industry?
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of NakedWines.com - Disrupting the Wine Industry?, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The NakedWines.com - Disrupting the Wine Industry? case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Strategy & Execution Solutions
In the Texas Business School, NakedWines.com - Disrupting the Wine Industry? case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – NakedWines.com - Disrupting the Wine Industry?
Step 1 – Problem Identification of NakedWines.com - Disrupting the Wine Industry? - Harvard Business School Case Study
The first step to solve HBR NakedWines.com - Disrupting the Wine Industry? case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Nwc Nwc's is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Nwc Nwc's, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the NakedWines.com - Disrupting the Wine Industry?.
The external environment analysis of NakedWines.com - Disrupting the Wine Industry? will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in NakedWines.com - Disrupting the Wine Industry? case study. PESTEL analysis of " NakedWines.com - Disrupting the Wine Industry?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with NakedWines.com - Disrupting the Wine Industry? macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for NakedWines.com - Disrupting the Wine Industry?
To do comprehensive PESTEL analysis of case study – NakedWines.com - Disrupting the Wine Industry? , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on NakedWines.com - Disrupting the Wine Industry?
Government policies have significant impact on the business environment of any country. The firm in “ NakedWines.com - Disrupting the Wine Industry? ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Nwc Nwc's is operating, firms are required to store customer data within the premises of the country. Nwc Nwc's needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. NakedWines.com - Disrupting the Wine Industry? has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Nwc Nwc's in case study NakedWines.com - Disrupting the Wine Industry?" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Nwc Nwc's in case study “ NakedWines.com - Disrupting the Wine Industry? ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Nwc Nwc's in case study “ NakedWines.com - Disrupting the Wine Industry? ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on NakedWines.com - Disrupting the Wine Industry?
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ NakedWines.com - Disrupting the Wine Industry? ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Nwc Nwc's can compete against other competitors.
Government Scheme & Subsidies Impact on NakedWines.com - Disrupting the Wine Industry?
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at NakedWines.com - Disrupting the Wine Industry? case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on NakedWines.com - Disrupting the Wine Industry?
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Nwc Nwc's needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Social Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Technological Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Environmental Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Legal Factors that Impact NakedWines.com - Disrupting the Wine Industry?
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in NakedWines.com - Disrupting the Wine Industry? case study. PESTEL analysis of " NakedWines.com - Disrupting the Wine Industry?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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