Oxigen: Nurturing the Mobile Payment Ecosystem in India Description
In 2013, Oxigen Services India Pvt. Ltd. launched a money transfer service integrated with the infrastructure of the National Payment Corporation of India. The Oxigen Wallet, India's first non-bank wallet, allowed instant money transfers to and from any bank account over an extensive ecosystem, with a large retail presence across India using point-of-sale terminals. Oxigen was a major provider of bill payment and merchant payment services, with complete interoperability between mobile wallets and bank accounts. But newer mobile wallet players were focused on alternative strategies, and were showing rapid growth in the number of subscribers thanks to innovative services, extensive sales promotions, and varied marketing initiatives. Oxigen wanted to be sure that it was using the capabilities of the ecosystem effectively within the context of changing market dynamics. Should Oxigen continue to invest significantly in ecosystem development, as it had been doing, or focus instead on a sales-and-promotion-driven growth strategy? In the changing market, what were Oxigen's best options for success? Meeta Dasgupta is affiliated with Management Development Institute. M.P. Jaiswal is affiliated with Management Development Institute.
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Case Analysis of Oxigen: Nurturing the Mobile Payment Ecosystem in India
Oxigen: Nurturing the Mobile Payment Ecosystem in India is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Oxigen: Nurturing the Mobile Payment Ecosystem in India is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Oxigen: Nurturing the Mobile Payment Ecosystem in India case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Oxigen: Nurturing the Mobile Payment Ecosystem in India will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Oxigen: Nurturing the Mobile Payment Ecosystem in India
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Oxigen: Nurturing the Mobile Payment Ecosystem in India, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Oxigen: Nurturing the Mobile Payment Ecosystem in India case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Strategy & Execution Solutions
In the Texas Business School, Oxigen: Nurturing the Mobile Payment Ecosystem in India case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Oxigen: Nurturing the Mobile Payment Ecosystem in India
Step 1 – Problem Identification of Oxigen: Nurturing the Mobile Payment Ecosystem in India - Harvard Business School Case Study
The first step to solve HBR Oxigen: Nurturing the Mobile Payment Ecosystem in India case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Oxigen Wallet is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Oxigen Wallet, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Oxigen: Nurturing the Mobile Payment Ecosystem in India.
The external environment analysis of Oxigen: Nurturing the Mobile Payment Ecosystem in India will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Oxigen: Nurturing the Mobile Payment Ecosystem in India case study. PESTEL analysis of " Oxigen: Nurturing the Mobile Payment Ecosystem in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Oxigen: Nurturing the Mobile Payment Ecosystem in India macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Oxigen: Nurturing the Mobile Payment Ecosystem in India
To do comprehensive PESTEL analysis of case study – Oxigen: Nurturing the Mobile Payment Ecosystem in India , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on Oxigen: Nurturing the Mobile Payment Ecosystem in India
Government policies have significant impact on the business environment of any country. The firm in “ Oxigen: Nurturing the Mobile Payment Ecosystem in India ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Oxigen Wallet is operating, firms are required to store customer data within the premises of the country. Oxigen Wallet needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Oxigen: Nurturing the Mobile Payment Ecosystem in India has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Oxigen Wallet in case study Oxigen: Nurturing the Mobile Payment Ecosystem in India" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Oxigen Wallet in case study “ Oxigen: Nurturing the Mobile Payment Ecosystem in India ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Oxigen Wallet in case study “ Oxigen: Nurturing the Mobile Payment Ecosystem in India ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on Oxigen: Nurturing the Mobile Payment Ecosystem in India
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Oxigen: Nurturing the Mobile Payment Ecosystem in India ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Oxigen Wallet can compete against other competitors.
Government Scheme & Subsidies Impact on Oxigen: Nurturing the Mobile Payment Ecosystem in India
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Oxigen: Nurturing the Mobile Payment Ecosystem in India case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on Oxigen: Nurturing the Mobile Payment Ecosystem in India
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Oxigen Wallet needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Social Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Technological Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Environmental Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Legal Factors that Impact Oxigen: Nurturing the Mobile Payment Ecosystem in India
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Oxigen: Nurturing the Mobile Payment Ecosystem in India case study. PESTEL analysis of " Oxigen: Nurturing the Mobile Payment Ecosystem in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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