At a Crossroads: The Strategic Dilemma at PENPOL

At a Crossroads: The Strategic Dilemma at PENPOL Description

Vasudev Nair, CEO of PENPOL, a medical devices company in India, was facing a financial crisis. With debt mounting and cash flow becoming increasingly problematic, he had to make some decisions about the future of the company. Incorporated in 1987 under Nair's leadership, PENPOL began as a producer of hematology products with the introduction of its innovative blood bag product. The blood bag business was expanded with the introduction of multiple types of bags and blood bag equipment. In 1993 the company entered the urology business with the introduction of urine bags and within four years the urology line was expanded to include stone management devices, leg bags and foley catheters. Growth in the urology business was met with limited success however, and by 1998 PENPOL had exited all but the urine bag product line. The failed launches resulted in huge inventories of unsold goods and problems getting payment from stockists (distributors) that contributed to the company's mounting debt and cash problems. In addition, the Urology Division's flagship product, the urine bag, faced intensified price competition. PENPOL's Blood Bag Division was also suffering due to increased competition in the Indian market. Vasudev Nair had to stop the bleeding. He considered a few alternatives. Knowing that the company had no more access to debt financing, he considered the possibility of securing private equity or the infusion of funds from some of the co-owners of PENPOL. With this infusion of funds, could he or should he save both the Blood Bag and Urology Divisions? Should he divest or sell the Urology Division in order to bring in funds to shore up the blood bag business? Divesting the Urology Division would mean sacrificing the star product, the urine bag, which after much effort was gaining acceptance in the market. Given that a competitor had expressed interest in the company, he considered establishing a joint venture with the competitor.

Case Description At a Crossroads: The Strategic Dilemma at PENPOL

Strategic Managment Tools Used in Case Study Analysis of At a Crossroads: The Strategic Dilemma at PENPOL

STEP 1. Problem Identification in At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 3. Industry Specific / Porter Five Forces Analysis of At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 4. Evaluating Alternatives / SWOT Analysis of At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 6. Recommendations At a Crossroads: The Strategic Dilemma at PENPOL case study

STEP 7. Basis of Recommendations for At a Crossroads: The Strategic Dilemma at PENPOL case study

Case Analysis of At a Crossroads: The Strategic Dilemma at PENPOL

At a Crossroads: The Strategic Dilemma at PENPOL is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. At a Crossroads: The Strategic Dilemma at PENPOL is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. At a Crossroads: The Strategic Dilemma at PENPOL case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. At a Crossroads: The Strategic Dilemma at PENPOL will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

At a Crossroads: The Strategic Dilemma at PENPOL case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of At a Crossroads: The Strategic Dilemma at PENPOL, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The At a Crossroads: The Strategic Dilemma at PENPOL case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, At a Crossroads: The Strategic Dilemma at PENPOL case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – At a Crossroads: The Strategic Dilemma at PENPOL

Step 1 – Problem Identification of At a Crossroads: The Strategic Dilemma at PENPOL - Harvard Business School Case Study

The first step to solve HBR At a Crossroads: The Strategic Dilemma at PENPOL case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Urology Bag is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Urology Bag, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the At a Crossroads: The Strategic Dilemma at PENPOL.

The external environment analysis of At a Crossroads: The Strategic Dilemma at PENPOL will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in At a Crossroads: The Strategic Dilemma at PENPOL case study. PESTEL analysis of " At a Crossroads: The Strategic Dilemma at PENPOL" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with At a Crossroads: The Strategic Dilemma at PENPOL macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for At a Crossroads: The Strategic Dilemma at PENPOL

To do comprehensive PESTEL analysis of case study – At a Crossroads: The Strategic Dilemma at PENPOL , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on At a Crossroads: The Strategic Dilemma at PENPOL

Government policies have significant impact on the business environment of any country. The firm in “ At a Crossroads: The Strategic Dilemma at PENPOL ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Urology Bag is operating, firms are required to store customer data within the premises of the country. Urology Bag needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. At a Crossroads: The Strategic Dilemma at PENPOL has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Urology Bag in case study At a Crossroads: The Strategic Dilemma at PENPOL" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Urology Bag in case study “ At a Crossroads: The Strategic Dilemma at PENPOL ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Urology Bag in case study “ At a Crossroads: The Strategic Dilemma at PENPOL ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on At a Crossroads: The Strategic Dilemma at PENPOL

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ At a Crossroads: The Strategic Dilemma at PENPOL ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Urology Bag can compete against other competitors.

Government Scheme & Subsidies Impact on At a Crossroads: The Strategic Dilemma at PENPOL

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at At a Crossroads: The Strategic Dilemma at PENPOL case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on At a Crossroads: The Strategic Dilemma at PENPOL

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Urology Bag needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Social Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Technological Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Environmental Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Legal Factors that Impact At a Crossroads: The Strategic Dilemma at PENPOL

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in At a Crossroads: The Strategic Dilemma at PENPOL case study. PESTEL analysis of " At a Crossroads: The Strategic Dilemma at PENPOL" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: At a Crossroads: The Strategic Dilemma at PENPOL case study solution