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Rehability: More than Just Wheelchairs (B) Supplement Description

The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German medical supplies industry in the early 1990s. By asking a different set of strategic questions, Rehability, a German medical supplies company, shifted the focus of the industry and reconstructed market boundaries by looking across the chain of buyers, across the emotional-functional orientation of the industry, and across complementary product and service offerings. In so doing, Rehability was able to uncover and address a whole set of pain points of wheelchair users, create an unprecedented offering for them and at the same time set itself on a growth trajectory even while other medical supply stores and medical supply manufacturers struggled to survive against rapidly deteriorating industry conditions. This two-part case is accompanied by a two-part theory-based movie, which reviews industry conditions and the traditional approach of the medical supplies industry and demonstrates Rehability's strategic move to shift the orientation of the industry and create a blue ocean. Together the theory-based movie and the case are excellent for teaching both MBAs and executives how to reconstruct an industry through the six paths framework.


Case Description Rehability: More than Just Wheelchairs (B) Supplement

Strategic Managment Tools Used in Case Study Analysis of Rehability: More than Just Wheelchairs (B) Supplement

STEP 1. Problem Identification in Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 6. Recommendations Rehability: More than Just Wheelchairs (B) Supplement case study

STEP 7. Basis of Recommendations for Rehability: More than Just Wheelchairs (B) Supplement case study

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Case Analysis of Rehability: More than Just Wheelchairs (B) Supplement

Rehability: More than Just Wheelchairs (B) Supplement is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Rehability: More than Just Wheelchairs (B) Supplement is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Rehability: More than Just Wheelchairs (B) Supplement case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Rehability: More than Just Wheelchairs (B) Supplement will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Rehability: More than Just Wheelchairs (B) Supplement case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Rehability: More than Just Wheelchairs (B) Supplement, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Rehability: More than Just Wheelchairs (B) Supplement case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Rehability: More than Just Wheelchairs (B) Supplement case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Rehability: More than Just Wheelchairs (B) Supplement

Step 1 – Problem Identification of Rehability: More than Just Wheelchairs (B) Supplement - Harvard Business School Case Study

The first step to solve HBR Rehability: More than Just Wheelchairs (B) Supplement case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Rehability Medical is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Rehability Medical, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Rehability: More than Just Wheelchairs (B) Supplement.

The external environment analysis of Rehability: More than Just Wheelchairs (B) Supplement will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Rehability: More than Just Wheelchairs (B) Supplement case study. PESTEL analysis of " Rehability: More than Just Wheelchairs (B) Supplement" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Rehability: More than Just Wheelchairs (B) Supplement macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Rehability: More than Just Wheelchairs (B) Supplement

To do comprehensive PESTEL analysis of case study – Rehability: More than Just Wheelchairs (B) Supplement , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Rehability: More than Just Wheelchairs (B) Supplement

Government policies have significant impact on the business environment of any country. The firm in “ Rehability: More than Just Wheelchairs (B) Supplement ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Rehability Medical is operating, firms are required to store customer data within the premises of the country. Rehability Medical needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Rehability: More than Just Wheelchairs (B) Supplement has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Rehability Medical in case study Rehability: More than Just Wheelchairs (B) Supplement" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Rehability Medical in case study “ Rehability: More than Just Wheelchairs (B) Supplement ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Rehability Medical in case study “ Rehability: More than Just Wheelchairs (B) Supplement ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Rehability: More than Just Wheelchairs (B) Supplement

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Rehability: More than Just Wheelchairs (B) Supplement ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Rehability Medical can compete against other competitors.

Government Scheme & Subsidies Impact on Rehability: More than Just Wheelchairs (B) Supplement

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Rehability: More than Just Wheelchairs (B) Supplement case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Rehability: More than Just Wheelchairs (B) Supplement

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Rehability Medical needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Social Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Technological Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Environmental Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Legal Factors that Impact Rehability: More than Just Wheelchairs (B) Supplement

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Rehability: More than Just Wheelchairs (B) Supplement case study. PESTEL analysis of " Rehability: More than Just Wheelchairs (B) Supplement" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Rehability: More than Just Wheelchairs (B) Supplement case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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