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Telenor (A): From Cellular Networks to Financial Services Description

Telenor Group, based in Norway, experienced stagnating growth in average revenue per user (ARPU) at its 11 subsidiary cellular networks in Europe and Asia. Buying GSM licenses to expand to new markets was now too expensive. Having favoured Telenor Pakistan with more than $1.2 billion of capital expenditure, it was now especially in need of substantial profits from this wholly owned subsidiary. Given this context, Telenor Pakistan and several other subsidiaries were directed to explore diversification avenues. They sought a self-subsisting "growth story." In the case, we follow how the VP Strategy at Telenor Pakistan presented mobile financial services for the "unbanked" as the way forward. However, at the decision point in the case (March 2008), the central bank of Pakistan had sanctioned only a certain set of business models from which the telecommunications company (telco) had to choose one, if it was to provide mobile financial services. A basic constraint was that the venture should be "bankled." There were already various novel mobile financial service models in other emerging markets that were making headlines, such as SMART Money in the Philippines and Vodafones' M-PESA in Kenya. The VP Strategy at Telenor Pakistan had to prepare a presentation to the Board of Directors regarding how to proceed. The major issues and decisions were the following: (1) why and how Telenor Pakistan would achieve a "growth story" by diversifying into financial services; (2) given the peculiarities of the Pakistani market, what type of alliance with a bank should be pursued given the local legal restrictions and the benchmark models in other countries.


Case Description Telenor (A): From Cellular Networks to Financial Services

Strategic Managment Tools Used in Case Study Analysis of Telenor (A): From Cellular Networks to Financial Services

STEP 1. Problem Identification in Telenor (A): From Cellular Networks to Financial Services case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Telenor (A): From Cellular Networks to Financial Services case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Telenor (A): From Cellular Networks to Financial Services case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Telenor (A): From Cellular Networks to Financial Services case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Telenor (A): From Cellular Networks to Financial Services case study

STEP 6. Recommendations Telenor (A): From Cellular Networks to Financial Services case study

STEP 7. Basis of Recommendations for Telenor (A): From Cellular Networks to Financial Services case study

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Case Analysis of Telenor (A): From Cellular Networks to Financial Services

Telenor (A): From Cellular Networks to Financial Services is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Telenor (A): From Cellular Networks to Financial Services is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Telenor (A): From Cellular Networks to Financial Services case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Telenor (A): From Cellular Networks to Financial Services will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Telenor (A): From Cellular Networks to Financial Services case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Telenor (A): From Cellular Networks to Financial Services, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Telenor (A): From Cellular Networks to Financial Services case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Telenor (A): From Cellular Networks to Financial Services case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Telenor (A): From Cellular Networks to Financial Services

Step 1 – Problem Identification of Telenor (A): From Cellular Networks to Financial Services - Harvard Business School Case Study

The first step to solve HBR Telenor (A): From Cellular Networks to Financial Services case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Telenor Pakistan is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Telenor Pakistan, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Telenor (A): From Cellular Networks to Financial Services.

The external environment analysis of Telenor (A): From Cellular Networks to Financial Services will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Telenor (A): From Cellular Networks to Financial Services case study. PESTEL analysis of " Telenor (A): From Cellular Networks to Financial Services" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Telenor (A): From Cellular Networks to Financial Services macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Telenor (A): From Cellular Networks to Financial Services

To do comprehensive PESTEL analysis of case study – Telenor (A): From Cellular Networks to Financial Services , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Telenor (A): From Cellular Networks to Financial Services

Government policies have significant impact on the business environment of any country. The firm in “ Telenor (A): From Cellular Networks to Financial Services ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Telenor Pakistan is operating, firms are required to store customer data within the premises of the country. Telenor Pakistan needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Telenor (A): From Cellular Networks to Financial Services has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Telenor Pakistan in case study Telenor (A): From Cellular Networks to Financial Services" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Telenor Pakistan in case study “ Telenor (A): From Cellular Networks to Financial Services ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Telenor Pakistan in case study “ Telenor (A): From Cellular Networks to Financial Services ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Telenor (A): From Cellular Networks to Financial Services

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Telenor (A): From Cellular Networks to Financial Services ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Telenor Pakistan can compete against other competitors.

Government Scheme & Subsidies Impact on Telenor (A): From Cellular Networks to Financial Services

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Telenor (A): From Cellular Networks to Financial Services case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Telenor (A): From Cellular Networks to Financial Services

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Telenor Pakistan needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Social Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Technological Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Environmental Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Legal Factors that Impact Telenor (A): From Cellular Networks to Financial Services

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Telenor (A): From Cellular Networks to Financial Services case study. PESTEL analysis of " Telenor (A): From Cellular Networks to Financial Services" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Telenor (A): From Cellular Networks to Financial Services case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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