Edible Agro Products Limited: Creating Higher Value for Farmers

Edible Agro Products Limited: Creating Higher Value for Farmers Description

The director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive year in which EAPL had received less than 20 per cent of the expected quantity of harvested produce. Should he quit sesame production and focus only on the oil trading business? Should EAPL change its communications policy/strategy for promoting the value of white sesame to farmers who are not formally educated? How should he address the growing concerns of the farmers? How can he prevent malpractice among vendors and farmers, such as selling the harvested produce to other traders at a higher price? Should he change the pricing policy? Atanu Adhikari is affiliated with Indian Institute of Management Kozhikode.

Case Description Edible Agro Products Limited: Creating Higher Value for Farmers

Strategic Managment Tools Used in Case Study Analysis of Edible Agro Products Limited: Creating Higher Value for Farmers

STEP 1. Problem Identification in Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 6. Recommendations Edible Agro Products Limited: Creating Higher Value for Farmers case study

STEP 7. Basis of Recommendations for Edible Agro Products Limited: Creating Higher Value for Farmers case study

Case Analysis of Edible Agro Products Limited: Creating Higher Value for Farmers

Edible Agro Products Limited: Creating Higher Value for Farmers is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Edible Agro Products Limited: Creating Higher Value for Farmers is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Edible Agro Products Limited: Creating Higher Value for Farmers case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Edible Agro Products Limited: Creating Higher Value for Farmers will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Edible Agro Products Limited: Creating Higher Value for Farmers case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Edible Agro Products Limited: Creating Higher Value for Farmers, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Edible Agro Products Limited: Creating Higher Value for Farmers case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Edible Agro Products Limited: Creating Higher Value for Farmers case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Edible Agro Products Limited: Creating Higher Value for Farmers

Step 1 – Problem Identification of Edible Agro Products Limited: Creating Higher Value for Farmers - Harvard Business School Case Study

The first step to solve HBR Edible Agro Products Limited: Creating Higher Value for Farmers case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Eapl Sesame is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Eapl Sesame, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Edible Agro Products Limited: Creating Higher Value for Farmers.

The external environment analysis of Edible Agro Products Limited: Creating Higher Value for Farmers will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Edible Agro Products Limited: Creating Higher Value for Farmers case study. PESTEL analysis of " Edible Agro Products Limited: Creating Higher Value for Farmers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Edible Agro Products Limited: Creating Higher Value for Farmers macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Edible Agro Products Limited: Creating Higher Value for Farmers

To do comprehensive PESTEL analysis of case study – Edible Agro Products Limited: Creating Higher Value for Farmers , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Edible Agro Products Limited: Creating Higher Value for Farmers

Government policies have significant impact on the business environment of any country. The firm in “ Edible Agro Products Limited: Creating Higher Value for Farmers ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Eapl Sesame is operating, firms are required to store customer data within the premises of the country. Eapl Sesame needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Edible Agro Products Limited: Creating Higher Value for Farmers has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Eapl Sesame in case study Edible Agro Products Limited: Creating Higher Value for Farmers" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Eapl Sesame in case study “ Edible Agro Products Limited: Creating Higher Value for Farmers ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Eapl Sesame in case study “ Edible Agro Products Limited: Creating Higher Value for Farmers ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Edible Agro Products Limited: Creating Higher Value for Farmers

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Edible Agro Products Limited: Creating Higher Value for Farmers ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Eapl Sesame can compete against other competitors.

Government Scheme & Subsidies Impact on Edible Agro Products Limited: Creating Higher Value for Farmers

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Edible Agro Products Limited: Creating Higher Value for Farmers case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Edible Agro Products Limited: Creating Higher Value for Farmers

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Eapl Sesame needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Social Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Technological Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Environmental Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Legal Factors that Impact Edible Agro Products Limited: Creating Higher Value for Farmers

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Edible Agro Products Limited: Creating Higher Value for Farmers case study. PESTEL analysis of " Edible Agro Products Limited: Creating Higher Value for Farmers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Edible Agro Products Limited: Creating Higher Value for Farmers case study solution