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Sanofi-Aventis's Tender Offer for Genzyme Description

This case is designed to be part of an MBA corporate finance class. In October 2010, Henri Termeer, the chairman and CEO of Genzyme (a top-five biotechnology company), received a letter from the CEO of Sanofi-Aventis (a large French pharmaceutical company) announcing its intention to commence a tender offer for Genzyme. Termeer thought the offer undervalued Genzyme given the number of promising new drugs in the company's pipeline and the success of its current drug portfolio. To estimate Genzyme's fundamental value, Termeer and his finance team would need to conduct a discounted cash flow (DCF) and other valuation analyses. Termeer needed to be well prepared for the board meeting during which the response to the offer would be formulated.


Case Description Sanofi-Aventis's Tender Offer for Genzyme

Strategic Managment Tools Used in Case Study Analysis of Sanofi-Aventis's Tender Offer for Genzyme

STEP 1. Problem Identification in Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 6. Recommendations Sanofi-Aventis's Tender Offer for Genzyme case study

STEP 7. Basis of Recommendations for Sanofi-Aventis's Tender Offer for Genzyme case study

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Case Analysis of Sanofi-Aventis's Tender Offer for Genzyme

Sanofi-Aventis's Tender Offer for Genzyme is a Harvard Business (HBR) Case Study on Finance & Accounting , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Sanofi-Aventis's Tender Offer for Genzyme is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Sanofi-Aventis's Tender Offer for Genzyme case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Sanofi-Aventis's Tender Offer for Genzyme will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Sanofi-Aventis's Tender Offer for Genzyme case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Finance & Accounting, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Sanofi-Aventis's Tender Offer for Genzyme, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Sanofi-Aventis's Tender Offer for Genzyme case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Finance & Accounting Solutions

In the Texas Business School, Sanofi-Aventis's Tender Offer for Genzyme case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Sanofi-Aventis's Tender Offer for Genzyme

Step 1 – Problem Identification of Sanofi-Aventis's Tender Offer for Genzyme - Harvard Business School Case Study

The first step to solve HBR Sanofi-Aventis's Tender Offer for Genzyme case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Termeer Genzyme is facing right now. Even though the problem statement is essentially – “Finance & Accounting” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Termeer Genzyme, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Sanofi-Aventis's Tender Offer for Genzyme.

The external environment analysis of Sanofi-Aventis's Tender Offer for Genzyme will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Sanofi-Aventis's Tender Offer for Genzyme case study. PESTEL analysis of " Sanofi-Aventis's Tender Offer for Genzyme" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Sanofi-Aventis's Tender Offer for Genzyme macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Sanofi-Aventis's Tender Offer for Genzyme

To do comprehensive PESTEL analysis of case study – Sanofi-Aventis's Tender Offer for Genzyme , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Sanofi-Aventis's Tender Offer for Genzyme

Government policies have significant impact on the business environment of any country. The firm in “ Sanofi-Aventis's Tender Offer for Genzyme ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Termeer Genzyme is operating, firms are required to store customer data within the premises of the country. Termeer Genzyme needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Sanofi-Aventis's Tender Offer for Genzyme has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Termeer Genzyme in case study Sanofi-Aventis's Tender Offer for Genzyme" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Termeer Genzyme in case study “ Sanofi-Aventis's Tender Offer for Genzyme ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Termeer Genzyme in case study “ Sanofi-Aventis's Tender Offer for Genzyme ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Sanofi-Aventis's Tender Offer for Genzyme

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Sanofi-Aventis's Tender Offer for Genzyme ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Termeer Genzyme can compete against other competitors.

Government Scheme & Subsidies Impact on Sanofi-Aventis's Tender Offer for Genzyme

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Sanofi-Aventis's Tender Offer for Genzyme case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Sanofi-Aventis's Tender Offer for Genzyme

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Termeer Genzyme needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Social Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Technological Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Environmental Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Legal Factors that Impact Sanofi-Aventis's Tender Offer for Genzyme

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Sanofi-Aventis's Tender Offer for Genzyme case study. PESTEL analysis of " Sanofi-Aventis's Tender Offer for Genzyme" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Sanofi-Aventis's Tender Offer for Genzyme case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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