Improving Customer Engagement at VMWare through Analytics Description
VMware (VMW) is a listed software company with headquarters in Palo Alto, California selling products in the Software Defined Data Center that supports multiple devices, apps, and cloud to create an enterprise-ready cloud infrastructure. The company exclusively caters to business customers, that is, in the B2B environment. The company is characterized by 100% digital supply chain which implies that all products are downloadable from the website (www.vmware.com). The company also promotes these products online. Varied individuals across companies worldwide visit the site to familiarize themselves with the products and their features before making a decisive purchase. Along with the overview and use of the product, there are various customer-interaction triggers or ''digital assets'' that are shown to the VMW audience. These include triggers such as hands-on-learning, seminar/webinar registration, downloads, etc. Kiran R, the Director of the Data Science & Analytics team at VMW wants to know the optimal order of digital actions to be pushed towards customers to engage them effectively. Kiran's team has a rich source of online and offline available to model user's response to each of these digital assets. Kiran realized that the data is highly imbalanced and hence should be handled carefully. They wish to come up with a multinomial classification model for this purpose. Kiran decided that the model should fulfil the following objectives: 1. Determine the right order of digital assets to display to an individual e-mail id. 2. Since the website would like to target groups of e-mail ids, come up with a set of segment rules to identify top individuals for a digital asset and to target them with personalization on the website. 3. Have substantiated marketing and sales implications.
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Case Analysis of Improving Customer Engagement at VMWare through Analytics
Improving Customer Engagement at VMWare through Analytics is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Improving Customer Engagement at VMWare through Analytics is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Improving Customer Engagement at VMWare through Analytics case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Improving Customer Engagement at VMWare through Analytics will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Improving Customer Engagement at VMWare through Analytics
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Improving Customer Engagement at VMWare through Analytics, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Improving Customer Engagement at VMWare through Analytics case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Sales & Marketing Solutions
In the Texas Business School, Improving Customer Engagement at VMWare through Analytics case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Improving Customer Engagement at VMWare through Analytics
Step 1 – Problem Identification of Improving Customer Engagement at VMWare through Analytics - Harvard Business School Case Study
The first step to solve HBR Improving Customer Engagement at VMWare through Analytics case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Vmw Kiran is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Vmw Kiran, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Improving Customer Engagement at VMWare through Analytics.
The external environment analysis of Improving Customer Engagement at VMWare through Analytics will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Improving Customer Engagement at VMWare through Analytics case study. PESTEL analysis of " Improving Customer Engagement at VMWare through Analytics" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Improving Customer Engagement at VMWare through Analytics macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Improving Customer Engagement at VMWare through Analytics
To do comprehensive PESTEL analysis of case study – Improving Customer Engagement at VMWare through Analytics , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Improving Customer Engagement at VMWare through Analytics
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on Improving Customer Engagement at VMWare through Analytics
Government policies have significant impact on the business environment of any country. The firm in “ Improving Customer Engagement at VMWare through Analytics ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Vmw Kiran is operating, firms are required to store customer data within the premises of the country. Vmw Kiran needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Improving Customer Engagement at VMWare through Analytics has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Vmw Kiran in case study Improving Customer Engagement at VMWare through Analytics" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Vmw Kiran in case study “ Improving Customer Engagement at VMWare through Analytics ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Vmw Kiran in case study “ Improving Customer Engagement at VMWare through Analytics ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on Improving Customer Engagement at VMWare through Analytics
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Improving Customer Engagement at VMWare through Analytics ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Vmw Kiran can compete against other competitors.
Government Scheme & Subsidies Impact on Improving Customer Engagement at VMWare through Analytics
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Improving Customer Engagement at VMWare through Analytics case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on Improving Customer Engagement at VMWare through Analytics
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Vmw Kiran needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Improving Customer Engagement at VMWare through Analytics
Social Factors that Impact Improving Customer Engagement at VMWare through Analytics
Technological Factors that Impact Improving Customer Engagement at VMWare through Analytics
Environmental Factors that Impact Improving Customer Engagement at VMWare through Analytics
Legal Factors that Impact Improving Customer Engagement at VMWare through Analytics
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Improving Customer Engagement at VMWare through Analytics case study. PESTEL analysis of " Improving Customer Engagement at VMWare through Analytics" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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