Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? Description
Hundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of Airbnb's aspiring hosts was to use the company's website to attract guests who were willing to pay the highest rates to stay in their homes for a short time. For Airbnb, the goal was to improve customer review performance so it could, in turn, increase profits. How could the company achieve its goal? Enter text mining, a technique that allowed businesses to scour Internet pages, decipher the meaning of groups of words, and assign the words a sentiment proxy through the use of a software package. In order for text mining to be useful for Airbnb, its marketing professionals first had to gain access to customer review data on the company's own website. The team then had to analyze the data to find ways to improve property performance. Was the team going to be able to leverage this large amount of data to determine a strategy going forward?
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Case Analysis of Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Sales & Marketing Solutions
In the Texas Business School, Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Step 1 – Problem Identification of Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? - Harvard Business School Case Study
The first step to solve HBR Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Airbnb Text is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Airbnb Text, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?.
The external environment analysis of Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study. PESTEL analysis of " Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
To do comprehensive PESTEL analysis of case study – Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Government policies have significant impact on the business environment of any country. The firm in “ Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Airbnb Text is operating, firms are required to store customer data within the premises of the country. Airbnb Text needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Airbnb Text in case study Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Airbnb Text in case study “ Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Airbnb Text in case study “ Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Airbnb Text can compete against other competitors.
Government Scheme & Subsidies Impact on Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Airbnb Text needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Social Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Technological Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Environmental Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Legal Factors that Impact Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? case study. PESTEL analysis of " Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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