HCL Beanstalk: All-in-One Desktop Re-Launch

HCL Beanstalk: All-in-One Desktop Re-Launch Description

HCL Infosystems Ltd. is a reputable computer hardware firm and a major player in the Indian desktop market. Due to changes in consumer behaviour, the desktop market is shrinking and demand is shifting towards laptops, where HCL has a miniscule presence. At the same time, the desktop market is witnessing the emergence of a new form of devices called all-in-ones (AIOs). HCL needs a significant presence in AIOs to retain its position in the Indian PC market. The company was an early entrant in the Indian AIO market in 2007 and sought to capture a niche market for its premium range, but did not succeed and withdrew its product line. The category has, in the last four years, grown in the mass market segment and HCL needs a successful relaunch of the HCL Beanstalk AIO in the face of intense competition from multinational competitors who have a head start. The problem is compounded by the fact that the HCL brand is losing market share and that the company lacks the financial resources to invest heavily in brand building. HCL's management believes that the Beanstalk needs to capture eight per cent of the retail segment of the Indian AIO market in order to be able to gain the same share in the business-to-business market, which is slower to adopt new technologies. Jaydeep Mukherjee is affiliated with Management Development Institute

Case Description HCL Beanstalk: All-in-One Desktop Re-Launch

Strategic Managment Tools Used in Case Study Analysis of HCL Beanstalk: All-in-One Desktop Re-Launch

STEP 1. Problem Identification in HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 3. Industry Specific / Porter Five Forces Analysis of HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 4. Evaluating Alternatives / SWOT Analysis of HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 6. Recommendations HCL Beanstalk: All-in-One Desktop Re-Launch case study

STEP 7. Basis of Recommendations for HCL Beanstalk: All-in-One Desktop Re-Launch case study

Case Analysis of HCL Beanstalk: All-in-One Desktop Re-Launch

HCL Beanstalk: All-in-One Desktop Re-Launch is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. HCL Beanstalk: All-in-One Desktop Re-Launch is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. HCL Beanstalk: All-in-One Desktop Re-Launch case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. HCL Beanstalk: All-in-One Desktop Re-Launch will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

HCL Beanstalk: All-in-One Desktop Re-Launch case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of HCL Beanstalk: All-in-One Desktop Re-Launch, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The HCL Beanstalk: All-in-One Desktop Re-Launch case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, HCL Beanstalk: All-in-One Desktop Re-Launch case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – HCL Beanstalk: All-in-One Desktop Re-Launch

Step 1 – Problem Identification of HCL Beanstalk: All-in-One Desktop Re-Launch - Harvard Business School Case Study

The first step to solve HBR HCL Beanstalk: All-in-One Desktop Re-Launch case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Hcl Aio is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Hcl Aio, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the HCL Beanstalk: All-in-One Desktop Re-Launch.

The external environment analysis of HCL Beanstalk: All-in-One Desktop Re-Launch will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in HCL Beanstalk: All-in-One Desktop Re-Launch case study. PESTEL analysis of " HCL Beanstalk: All-in-One Desktop Re-Launch" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with HCL Beanstalk: All-in-One Desktop Re-Launch macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for HCL Beanstalk: All-in-One Desktop Re-Launch

To do comprehensive PESTEL analysis of case study – HCL Beanstalk: All-in-One Desktop Re-Launch , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on HCL Beanstalk: All-in-One Desktop Re-Launch

Government policies have significant impact on the business environment of any country. The firm in “ HCL Beanstalk: All-in-One Desktop Re-Launch ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Hcl Aio is operating, firms are required to store customer data within the premises of the country. Hcl Aio needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. HCL Beanstalk: All-in-One Desktop Re-Launch has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Hcl Aio in case study HCL Beanstalk: All-in-One Desktop Re-Launch" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Hcl Aio in case study “ HCL Beanstalk: All-in-One Desktop Re-Launch ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Hcl Aio in case study “ HCL Beanstalk: All-in-One Desktop Re-Launch ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on HCL Beanstalk: All-in-One Desktop Re-Launch

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ HCL Beanstalk: All-in-One Desktop Re-Launch ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Hcl Aio can compete against other competitors.

Government Scheme & Subsidies Impact on HCL Beanstalk: All-in-One Desktop Re-Launch

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at HCL Beanstalk: All-in-One Desktop Re-Launch case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on HCL Beanstalk: All-in-One Desktop Re-Launch

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Hcl Aio needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Social Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Technological Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Environmental Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Legal Factors that Impact HCL Beanstalk: All-in-One Desktop Re-Launch

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in HCL Beanstalk: All-in-One Desktop Re-Launch case study. PESTEL analysis of " HCL Beanstalk: All-in-One Desktop Re-Launch" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: HCL Beanstalk: All-in-One Desktop Re-Launch case study solution