Heineken N.V.: Buckler Non-Alcoholic Beer

Heineken N.V.: Buckler Non-Alcoholic Beer Description

Buckler Beer was Heineken's first attempt at launching a Pan-European nonalcoholic brand. The company was concerned about how to organize its efforts and how to react to local competition. Should the company drop its prices locally and risk parallel importing, or should it change the taste of the beer, which was enjoyed in all other parts of Europe? A 1993 ECCH award winner.

Case Description Heineken N.V.: Buckler Non-Alcoholic Beer

Strategic Managment Tools Used in Case Study Analysis of Heineken N.V.: Buckler Non-Alcoholic Beer

STEP 1. Problem Identification in Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 6. Recommendations Heineken N.V.: Buckler Non-Alcoholic Beer case study

STEP 7. Basis of Recommendations for Heineken N.V.: Buckler Non-Alcoholic Beer case study

Case Analysis of Heineken N.V.: Buckler Non-Alcoholic Beer

Heineken N.V.: Buckler Non-Alcoholic Beer is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Heineken N.V.: Buckler Non-Alcoholic Beer is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Heineken N.V.: Buckler Non-Alcoholic Beer case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Heineken N.V.: Buckler Non-Alcoholic Beer will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Heineken N.V.: Buckler Non-Alcoholic Beer case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Heineken N.V.: Buckler Non-Alcoholic Beer, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Heineken N.V.: Buckler Non-Alcoholic Beer case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Heineken N.V.: Buckler Non-Alcoholic Beer case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Heineken N.V.: Buckler Non-Alcoholic Beer

Step 1 – Problem Identification of Heineken N.V.: Buckler Non-Alcoholic Beer - Harvard Business School Case Study

The first step to solve HBR Heineken N.V.: Buckler Non-Alcoholic Beer case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Buckler Beer is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Buckler Beer, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Heineken N.V.: Buckler Non-Alcoholic Beer.

The external environment analysis of Heineken N.V.: Buckler Non-Alcoholic Beer will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Heineken N.V.: Buckler Non-Alcoholic Beer case study. PESTEL analysis of " Heineken N.V.: Buckler Non-Alcoholic Beer" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Heineken N.V.: Buckler Non-Alcoholic Beer macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Heineken N.V.: Buckler Non-Alcoholic Beer

To do comprehensive PESTEL analysis of case study – Heineken N.V.: Buckler Non-Alcoholic Beer , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Heineken N.V.: Buckler Non-Alcoholic Beer

Government policies have significant impact on the business environment of any country. The firm in “ Heineken N.V.: Buckler Non-Alcoholic Beer ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Buckler Beer is operating, firms are required to store customer data within the premises of the country. Buckler Beer needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Heineken N.V.: Buckler Non-Alcoholic Beer has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Buckler Beer in case study Heineken N.V.: Buckler Non-Alcoholic Beer" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Buckler Beer in case study “ Heineken N.V.: Buckler Non-Alcoholic Beer ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Buckler Beer in case study “ Heineken N.V.: Buckler Non-Alcoholic Beer ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Heineken N.V.: Buckler Non-Alcoholic Beer

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Heineken N.V.: Buckler Non-Alcoholic Beer ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Buckler Beer can compete against other competitors.

Government Scheme & Subsidies Impact on Heineken N.V.: Buckler Non-Alcoholic Beer

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Heineken N.V.: Buckler Non-Alcoholic Beer case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Heineken N.V.: Buckler Non-Alcoholic Beer

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Buckler Beer needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Social Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Technological Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Environmental Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Legal Factors that Impact Heineken N.V.: Buckler Non-Alcoholic Beer

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Heineken N.V.: Buckler Non-Alcoholic Beer case study. PESTEL analysis of " Heineken N.V.: Buckler Non-Alcoholic Beer" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Heineken N.V.: Buckler Non-Alcoholic Beer case study solution