Discovery Finds Its Way in India-Curiosity Built the Brand

Discovery Finds Its Way in India-Curiosity Built the Brand Description

Discovery Communications Inc., an American global networks company, had entered the Indian television market in 1995 with its eponymous channel offering that focused on non-fiction, infotainment programming. Nearly two decades later, steered by a solid senior management team, it had built a formidable operation with 11 channels spanning various genres and created a strong brand presence in India. Though the company was a leader in almost all the genres in which it operated, the Discovery team knew that they could not afford to be complacent even for a single day in the extremely competitive Indian television market. With close to 800 channels fighting for viewership daily, they had to make quick and tough decisions day in and day out. Looking back on their journey and some of the strategic moves they had made in India, it was evident that they had managed to pick up certain distinct capabilities along the way. Not only had they successfully "Indianized" a global brand, they had also deftly overcome some of the challenges inherent to the television industry in India. What was next for Discovery? This was the question that the team was grappling with in 2014. With their most recent launch, "Discovery Kids," it seemed that they were once again moving in the direction of children's edutainment. Did this mean they were coming full circle? Could they successfully apply what they had learned from the past to the unknown future? How could they do things differently and yet stay true to their vision and brand promise of making the Discovery television experience deep and enriching? The case presents the hard choices that Discovery needed to make at several strategic junctures as the cable television market changed and evolved over the years. It facilitates an in-depth discussion on whether, and how, Discovery has developed the ability to make astute decisions and acquired the necessary agility to respond to the dynamic market in India.

Case Description Discovery Finds Its Way in India-Curiosity Built the Brand

Strategic Managment Tools Used in Case Study Analysis of Discovery Finds Its Way in India-Curiosity Built the Brand

STEP 1. Problem Identification in Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 6. Recommendations Discovery Finds Its Way in India-Curiosity Built the Brand case study

STEP 7. Basis of Recommendations for Discovery Finds Its Way in India-Curiosity Built the Brand case study

Case Analysis of Discovery Finds Its Way in India-Curiosity Built the Brand

Discovery Finds Its Way in India-Curiosity Built the Brand is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Discovery Finds Its Way in India-Curiosity Built the Brand is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Discovery Finds Its Way in India-Curiosity Built the Brand case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Discovery Finds Its Way in India-Curiosity Built the Brand will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Discovery Finds Its Way in India-Curiosity Built the Brand case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Discovery Finds Its Way in India-Curiosity Built the Brand, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Discovery Finds Its Way in India-Curiosity Built the Brand case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, Discovery Finds Its Way in India-Curiosity Built the Brand case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Discovery Finds Its Way in India-Curiosity Built the Brand

Step 1 – Problem Identification of Discovery Finds Its Way in India-Curiosity Built the Brand - Harvard Business School Case Study

The first step to solve HBR Discovery Finds Its Way in India-Curiosity Built the Brand case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Discovery Television is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Discovery Television, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Discovery Finds Its Way in India-Curiosity Built the Brand.

The external environment analysis of Discovery Finds Its Way in India-Curiosity Built the Brand will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Discovery Finds Its Way in India-Curiosity Built the Brand case study. PESTEL analysis of " Discovery Finds Its Way in India-Curiosity Built the Brand" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Discovery Finds Its Way in India-Curiosity Built the Brand macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Discovery Finds Its Way in India-Curiosity Built the Brand

To do comprehensive PESTEL analysis of case study – Discovery Finds Its Way in India-Curiosity Built the Brand , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Discovery Finds Its Way in India-Curiosity Built the Brand

Government policies have significant impact on the business environment of any country. The firm in “ Discovery Finds Its Way in India-Curiosity Built the Brand ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Discovery Television is operating, firms are required to store customer data within the premises of the country. Discovery Television needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Discovery Finds Its Way in India-Curiosity Built the Brand has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Discovery Television in case study Discovery Finds Its Way in India-Curiosity Built the Brand" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Discovery Television in case study “ Discovery Finds Its Way in India-Curiosity Built the Brand ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Discovery Television in case study “ Discovery Finds Its Way in India-Curiosity Built the Brand ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Discovery Finds Its Way in India-Curiosity Built the Brand

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Discovery Finds Its Way in India-Curiosity Built the Brand ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Discovery Television can compete against other competitors.

Government Scheme & Subsidies Impact on Discovery Finds Its Way in India-Curiosity Built the Brand

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Discovery Finds Its Way in India-Curiosity Built the Brand case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Discovery Finds Its Way in India-Curiosity Built the Brand

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Discovery Television needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Social Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Technological Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Environmental Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Legal Factors that Impact Discovery Finds Its Way in India-Curiosity Built the Brand

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Discovery Finds Its Way in India-Curiosity Built the Brand case study. PESTEL analysis of " Discovery Finds Its Way in India-Curiosity Built the Brand" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Discovery Finds Its Way in India-Curiosity Built the Brand case study solution