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HR as Transformation Partner in Maruti Suzuki India Ltd. Description

The Indian business landscape is marked by uncertainty, turbulence, hyper-competition and non-linear growth. The arena of the automobile sector epitomizes this changing scenario. Increasing competition from foreign born automobile organizations and homegrown organizations such as Tata Motors are posing a threat to the market leader - Maruti Suzuki India Ltd. A fierce battle for market share is ensuing among these automobile giants. In spite of this, Maruti Suzuki has succeeded in maintaining its leadership position. However, with more companies venturing into the bastion of Maruti Suzuki - the small car segment - the threat to their market share is looming larger than before. This case illustrates the journey of Maruti Suzuki since its inception and depicts the changes in its organizational strategy, HR strategy and work culture, in response to business challenges. Maruti Suzuki had to undergo multiple changes from being a public sector undertaking and a monopoly, to one capable of competing with world class automobile companies. This case describes the various challenges faced by the organization in this journey and how HR has partnered in bringing about the much needed transformations. The challenges range from having to create a performing workforce, changing the mindset of the employees, to coping with many cross cultural issues. The most difficult challenge is to engage in breakthrough innovation. HR needs to create an organizational culture that not only supports this endeavour but also helps retain the human resources.


Case Description HR as Transformation Partner in Maruti Suzuki India Ltd.

Strategic Managment Tools Used in Case Study Analysis of HR as Transformation Partner in Maruti Suzuki India Ltd.

STEP 1. Problem Identification in HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 3. Industry Specific / Porter Five Forces Analysis of HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 4. Evaluating Alternatives / SWOT Analysis of HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 6. Recommendations HR as Transformation Partner in Maruti Suzuki India Ltd. case study

STEP 7. Basis of Recommendations for HR as Transformation Partner in Maruti Suzuki India Ltd. case study

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Case Analysis of HR as Transformation Partner in Maruti Suzuki India Ltd.

HR as Transformation Partner in Maruti Suzuki India Ltd. is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. HR as Transformation Partner in Maruti Suzuki India Ltd. is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. HR as Transformation Partner in Maruti Suzuki India Ltd. case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. HR as Transformation Partner in Maruti Suzuki India Ltd. will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

HR as Transformation Partner in Maruti Suzuki India Ltd. case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of HR as Transformation Partner in Maruti Suzuki India Ltd., is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The HR as Transformation Partner in Maruti Suzuki India Ltd. case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, HR as Transformation Partner in Maruti Suzuki India Ltd. case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – HR as Transformation Partner in Maruti Suzuki India Ltd.

Step 1 – Problem Identification of HR as Transformation Partner in Maruti Suzuki India Ltd. - Harvard Business School Case Study

The first step to solve HBR HR as Transformation Partner in Maruti Suzuki India Ltd. case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Maruti Suzuki is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Maruti Suzuki, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the HR as Transformation Partner in Maruti Suzuki India Ltd..

The external environment analysis of HR as Transformation Partner in Maruti Suzuki India Ltd. will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in HR as Transformation Partner in Maruti Suzuki India Ltd. case study. PESTEL analysis of " HR as Transformation Partner in Maruti Suzuki India Ltd." can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with HR as Transformation Partner in Maruti Suzuki India Ltd. macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for HR as Transformation Partner in Maruti Suzuki India Ltd.

To do comprehensive PESTEL analysis of case study – HR as Transformation Partner in Maruti Suzuki India Ltd. , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on HR as Transformation Partner in Maruti Suzuki India Ltd.

Government policies have significant impact on the business environment of any country. The firm in “ HR as Transformation Partner in Maruti Suzuki India Ltd. ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Maruti Suzuki is operating, firms are required to store customer data within the premises of the country. Maruti Suzuki needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. HR as Transformation Partner in Maruti Suzuki India Ltd. has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Maruti Suzuki in case study HR as Transformation Partner in Maruti Suzuki India Ltd." should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Maruti Suzuki in case study “ HR as Transformation Partner in Maruti Suzuki India Ltd. ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Maruti Suzuki in case study “ HR as Transformation Partner in Maruti Suzuki India Ltd. ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on HR as Transformation Partner in Maruti Suzuki India Ltd.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ HR as Transformation Partner in Maruti Suzuki India Ltd. ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Maruti Suzuki can compete against other competitors.

Government Scheme & Subsidies Impact on HR as Transformation Partner in Maruti Suzuki India Ltd.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at HR as Transformation Partner in Maruti Suzuki India Ltd. case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on HR as Transformation Partner in Maruti Suzuki India Ltd.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Maruti Suzuki needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Social Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Technological Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Environmental Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Legal Factors that Impact HR as Transformation Partner in Maruti Suzuki India Ltd.

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in HR as Transformation Partner in Maruti Suzuki India Ltd. case study. PESTEL analysis of " HR as Transformation Partner in Maruti Suzuki India Ltd." can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: HR as Transformation Partner in Maruti Suzuki India Ltd. case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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