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Medneo: Radiology as a service Description

The case is set in July 2010. AndrA? Glardon, who is the regional sales director of a major health care products provider for the Levante and the Balearic Islands regions, returns from an unpleasant customer visit. The head of administration to the Hospital de GandA?a, one of his important customers, just delayed the order of two MRIs, making it almost impossible for AndrA? to reach his personal annual sales targets. External factors such as the health care reforms, the exploding costs of the health care system, a shift in the buying behavior of hospitals and increased economic pressures on hospitals, might be causing a fundamental shift in the industry. Although this might raise serious questions regarding the existing business models of established industry players i.e. the major producers of medical equipment, radiology centers and hospitals, it might also offer likeminded sales directors, the chance to benefit from these developments. How though? Through the implementation of new business models that address these issues. AndrA? and two friends developed a business idea and were wondering whether they should push this idea within their company or leave their company and launch the business on their own.


Case Description Medneo: Radiology as a service

Strategic Managment Tools Used in Case Study Analysis of Medneo: Radiology as a service

STEP 1. Problem Identification in Medneo: Radiology as a service case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Medneo: Radiology as a service case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Medneo: Radiology as a service case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Medneo: Radiology as a service case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Medneo: Radiology as a service case study

STEP 6. Recommendations Medneo: Radiology as a service case study

STEP 7. Basis of Recommendations for Medneo: Radiology as a service case study

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Case Analysis of Medneo: Radiology as a service

Medneo: Radiology as a service is a Harvard Business (HBR) Case Study on Innovation & Entrepreneurship , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Medneo: Radiology as a service is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Medneo: Radiology as a service case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Medneo: Radiology as a service will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Medneo: Radiology as a service case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Innovation & Entrepreneurship, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Medneo: Radiology as a service, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Medneo: Radiology as a service case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Innovation & Entrepreneurship Solutions

In the Texas Business School, Medneo: Radiology as a service case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Medneo: Radiology as a service

Step 1 – Problem Identification of Medneo: Radiology as a service - Harvard Business School Case Study

The first step to solve HBR Medneo: Radiology as a service case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Andra Radiology is facing right now. Even though the problem statement is essentially – “Innovation & Entrepreneurship” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Andra Radiology, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Medneo: Radiology as a service.

The external environment analysis of Medneo: Radiology as a service will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Medneo: Radiology as a service case study. PESTEL analysis of " Medneo: Radiology as a service" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Medneo: Radiology as a service macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Medneo: Radiology as a service

To do comprehensive PESTEL analysis of case study – Medneo: Radiology as a service , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Medneo: Radiology as a service

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Medneo: Radiology as a service

Government policies have significant impact on the business environment of any country. The firm in “ Medneo: Radiology as a service ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Andra Radiology is operating, firms are required to store customer data within the premises of the country. Andra Radiology needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Medneo: Radiology as a service has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Andra Radiology in case study Medneo: Radiology as a service" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Andra Radiology in case study “ Medneo: Radiology as a service ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Andra Radiology in case study “ Medneo: Radiology as a service ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Medneo: Radiology as a service

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Medneo: Radiology as a service ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Andra Radiology can compete against other competitors.

Government Scheme & Subsidies Impact on Medneo: Radiology as a service

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Medneo: Radiology as a service case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Medneo: Radiology as a service

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Andra Radiology needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Medneo: Radiology as a service

Social Factors that Impact Medneo: Radiology as a service

Technological Factors that Impact Medneo: Radiology as a service

Environmental Factors that Impact Medneo: Radiology as a service

Legal Factors that Impact Medneo: Radiology as a service

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Medneo: Radiology as a service case study. PESTEL analysis of " Medneo: Radiology as a service" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Medneo: Radiology as a service case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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