Caterpillar: Working to Establish "One Voice"

Caterpillar: Working to Establish "One Voice" Description

Discusses moving beyond corporate identity and branding as graphic design to the principle of Voice, defined as an organization's profile that emerges from its values and history. Outlines the design of Caterpillar's Voice as a way of building relationships as well as recognition, about taking advantage of Voice as a guidepost for strategic thinking as well as a guideline for both internal and external communications.

Case Description Caterpillar: Working to Establish "One Voice"

Strategic Managment Tools Used in Case Study Analysis of Caterpillar: Working to Establish "One Voice"

STEP 1. Problem Identification in Caterpillar: Working to Establish "One Voice" case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Caterpillar: Working to Establish "One Voice" case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Caterpillar: Working to Establish "One Voice" case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Caterpillar: Working to Establish "One Voice" case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Caterpillar: Working to Establish "One Voice" case study

STEP 6. Recommendations Caterpillar: Working to Establish "One Voice" case study

STEP 7. Basis of Recommendations for Caterpillar: Working to Establish "One Voice" case study

Case Analysis of Caterpillar: Working to Establish "One Voice"

Caterpillar: Working to Establish "One Voice" is a Harvard Business (HBR) Case Study on Communication , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Caterpillar: Working to Establish "One Voice" is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Caterpillar: Working to Establish "One Voice" case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Caterpillar: Working to Establish "One Voice" will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Caterpillar: Working to Establish "One Voice" case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Communication, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Caterpillar: Working to Establish "One Voice", is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Caterpillar: Working to Establish "One Voice" case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Communication Solutions

In the Texas Business School, Caterpillar: Working to Establish "One Voice" case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Caterpillar: Working to Establish "One Voice"

Step 1 – Problem Identification of Caterpillar: Working to Establish "One Voice" - Harvard Business School Case Study

The first step to solve HBR Caterpillar: Working to Establish "One Voice" case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Voice Guidepost is facing right now. Even though the problem statement is essentially – “Communication” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Voice Guidepost, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Caterpillar: Working to Establish "One Voice".

The external environment analysis of Caterpillar: Working to Establish "One Voice" will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Caterpillar: Working to Establish "One Voice" case study. PESTEL analysis of " Caterpillar: Working to Establish "One Voice"" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Caterpillar: Working to Establish "One Voice" macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Caterpillar: Working to Establish "One Voice"

To do comprehensive PESTEL analysis of case study – Caterpillar: Working to Establish "One Voice" , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Caterpillar: Working to Establish "One Voice"

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Caterpillar: Working to Establish "One Voice"

Government policies have significant impact on the business environment of any country. The firm in “ Caterpillar: Working to Establish "One Voice" ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Voice Guidepost is operating, firms are required to store customer data within the premises of the country. Voice Guidepost needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Caterpillar: Working to Establish "One Voice" has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Voice Guidepost in case study Caterpillar: Working to Establish "One Voice"" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Voice Guidepost in case study “ Caterpillar: Working to Establish "One Voice" ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Voice Guidepost in case study “ Caterpillar: Working to Establish "One Voice" ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Caterpillar: Working to Establish "One Voice"

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Caterpillar: Working to Establish "One Voice" ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Voice Guidepost can compete against other competitors.

Government Scheme & Subsidies Impact on Caterpillar: Working to Establish "One Voice"

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Caterpillar: Working to Establish "One Voice" case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Caterpillar: Working to Establish "One Voice"

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Voice Guidepost needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Caterpillar: Working to Establish "One Voice"

Social Factors that Impact Caterpillar: Working to Establish "One Voice"

Technological Factors that Impact Caterpillar: Working to Establish "One Voice"

Environmental Factors that Impact Caterpillar: Working to Establish "One Voice"

Legal Factors that Impact Caterpillar: Working to Establish "One Voice"

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Caterpillar: Working to Establish "One Voice" case study. PESTEL analysis of " Caterpillar: Working to Establish "One Voice"" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Caterpillar: Working to Establish "One Voice" case study solution