The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark Description

Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopters of new technologies, the authors argue that they typically lack the vision and the commitment to become leaders. Too often, they cling to the familiar, developing "hybrid"products that combine elements of the old and the new.This puts even the best incumbent companies in a weak position when the market finally embraces the new technology, something the authors call the "hybrid trap." This article takes a close look at the auto industry's transition from internal combustion engines to electric vehicles (EVs) and compares it to precedents in other industries. Several incumbent automakers, such as General Motors Co. and Honda Motor Co. Ltd., entered the EV market early, but they backed away from these projects in favor of continued emphasis on established engine technology. Gradually, most of them focused on hybrid cars that combined old and new technologies. This opened the door to new competitors, notably Tesla Inc., which focused solely on the EV technology. By mid-2017, nearly every old-line engine producer was playing catch-up on EV technology, working to release new electric models in the next two to five years. Although it is too early to know if Tesla will be successful in the long run, the Tesla example, in the authors'view, points to a fundamental weakness in how incumbents respond to industry transformations. In the 1960s, U.S. electronics companies responded to the introduction of Japanese transistor radios by developing products that blended transistor technology with traditional vacuum tubes. In the early 1990s, Kodak Ltd. tried to sell a "film-based digital imaging"product, which merged film photography and digital technology. And a decade ago, BlackBerry Ltd. tried to respond to the challenge of the iPhone by releasing a phone that had both a touchscreen display (like the iPhone) and a traditional keyboard (like earlier BlackBerry phones). The answer for incumbents, the authors write, isn't to walk away from products based on the old technology and jump headlong into the new. But they need to take precautions so that the company's legacy operations don't hamper their ability to pursue new technology. New technologies can open opportunities that extend well beyond the scope of legacy products. But such opportunities can be accessed only by companies that are willing to view the world through the lens of the new technology.

Case Description The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Strategic Managment Tools Used in Case Study Analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

STEP 1. Problem Identification in The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 3. Industry Specific / Porter Five Forces Analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 4. Evaluating Alternatives / SWOT Analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 6. Recommendations The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

STEP 7. Basis of Recommendations for The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study

Case Analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark is a Harvard Business (HBR) Case Study on Technology & Operations , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Technology & Operations, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Technology & Operations Solutions

In the Texas Business School, The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Step 1 – Problem Identification of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark - Harvard Business School Case Study

The first step to solve HBR The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Technology Ev is facing right now. Even though the problem statement is essentially – “Technology & Operations” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Technology Ev, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark.

The external environment analysis of The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study. PESTEL analysis of " The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

To do comprehensive PESTEL analysis of case study – The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Government policies have significant impact on the business environment of any country. The firm in “ The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Technology Ev is operating, firms are required to store customer data within the premises of the country. Technology Ev needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Technology Ev in case study The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Technology Ev in case study “ The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Technology Ev in case study “ The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Technology Ev can compete against other competitors.

Government Scheme & Subsidies Impact on The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Technology Ev needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Social Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Technological Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Environmental Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Legal Factors that Impact The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study. PESTEL analysis of " The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark case study solution