Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version Description

In January 2010, the head of the Colombian Red Cross approached Oilcorp, owner of the largest regional chain of service stations in the country, requesting its participation in its 100th anniversary celebration with a brand awareness campaign for its social programs. Given that the annual budget had already been approved without this campaign in mind, Oilcorp's CEO assigned the task of raising money to the marketing department. Nevertheless, the campaign backfired when Oilcorp tried to link the social message with selling more gasoline and asking customers to provide their details through its corporate website, to be added to Oilcorp's database. Carlos Cardona-a member of the marketing team at Oilcorp-was worried about the mixed reactions he was receiving. The team merely wanted to be practical, and this seemed the easiest way. However, people close to Carlos thought otherwise. For many, it seemed that the company was taking advantage of a social cause for marketing purposes. They disliked the way in which it was hiding selfish intentions behind helping those most in need. Nor did they understand why Oilcorp asked for personal information on a website in exchange for a donation that the company should give on its own initiative. In addition, Oilcorp's CEO told media the company expected to raise US$50,000 from the campaign, but Carlos was worried about achieving the target when he noticed that just 1,200 users had provided their data via the campaign's website. Because of the regular pattern of gas consumption, it was improbable that customers would buy more gasoline from Oilcorp's service stations through the influence of a social initiative. Consequently, the results of the campaign could be as much as 30% below the Colombian Red Cross's expectations and the promises made by Oilcorp's CEO in the media. Carlos and the marketing team needed to decide what actions to take given that the campaign was not on track to meet expectations.

Case Description Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Strategic Managment Tools Used in Case Study Analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

STEP 1. Problem Identification in Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 6. Recommendations Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

STEP 7. Basis of Recommendations for Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study

Case Analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Step 1 – Problem Identification of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version - Harvard Business School Case Study

The first step to solve HBR Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Oilcorp's Oilcorp is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Oilcorp's Oilcorp, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version.

The external environment analysis of Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study. PESTEL analysis of " Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

To do comprehensive PESTEL analysis of case study – Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Government policies have significant impact on the business environment of any country. The firm in “ Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Oilcorp's Oilcorp is operating, firms are required to store customer data within the premises of the country. Oilcorp's Oilcorp needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Oilcorp's Oilcorp in case study Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Oilcorp's Oilcorp in case study “ Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Oilcorp's Oilcorp in case study “ Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Oilcorp's Oilcorp can compete against other competitors.

Government Scheme & Subsidies Impact on Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Oilcorp's Oilcorp needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Social Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Technological Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Environmental Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Legal Factors that Impact Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study. PESTEL analysis of " Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Oilcorp's Marketing Campaign: Mixed Reactions to a CSR Initiative, Spanish Version case study solution