Behavioral Drivers of Brand Equity - Head & Shoulders in India

Behavioral Drivers of Brand Equity - Head & Shoulders in India Description

"What are the nuances that link brand positioning, brand associations and brand equity related aspects of a brand performing successfully in the market?" especially in an emerging market such as India is a question that triggers many approaches among academics and practitioners. Head &Shoulders brand from Procter and Gamble is a multinational brand that had grown rapidly in the Indian context after displacing a well-entrenched brand of shampoo. The brand's effective positioning had struck a chord with consumers and had sustained its success over a period of time. With several competitive brands entering the well-advertised category of shampoos, the brand manager for Head &Shoulders felt that its positioning though effective cannot last forever and wanted to find out if the brand's positioning could be strengthened. Besides the analysis of thr regular brand positioning strategies, the company felt that a study on consumer behavior could provide useful pointers to the alternatives of brand positioning with respect to Head &Shoulders when studied with its competitive brands. The results of the study provided interesting but challenging results that made brand repositioning more complex than what the brand manager had assessed. The case study highlights the importance of consumer behavior when brands decide to reposition themselves in a dynamic environment. Furthermore, the case also draws on the implications of brand positioning and consumer behavior on the qualitative dimensions of brand equity.

Case Description Behavioral Drivers of Brand Equity - Head & Shoulders in India

Strategic Managment Tools Used in Case Study Analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India

STEP 1. Problem Identification in Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 6. Recommendations Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

STEP 7. Basis of Recommendations for Behavioral Drivers of Brand Equity - Head & Shoulders in India case study

Case Analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India

Behavioral Drivers of Brand Equity - Head & Shoulders in India is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Behavioral Drivers of Brand Equity - Head & Shoulders in India is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Behavioral Drivers of Brand Equity - Head & Shoulders in India case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Behavioral Drivers of Brand Equity - Head & Shoulders in India will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Behavioral Drivers of Brand Equity - Head & Shoulders in India case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Behavioral Drivers of Brand Equity - Head & Shoulders in India, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Behavioral Drivers of Brand Equity - Head & Shoulders in India case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Behavioral Drivers of Brand Equity - Head & Shoulders in India case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Behavioral Drivers of Brand Equity - Head & Shoulders in India

Step 1 – Problem Identification of Behavioral Drivers of Brand Equity - Head & Shoulders in India - Harvard Business School Case Study

The first step to solve HBR Behavioral Drivers of Brand Equity - Head & Shoulders in India case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Brand Shoulders is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Brand Shoulders, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Behavioral Drivers of Brand Equity - Head & Shoulders in India.

The external environment analysis of Behavioral Drivers of Brand Equity - Head & Shoulders in India will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Behavioral Drivers of Brand Equity - Head & Shoulders in India case study. PESTEL analysis of " Behavioral Drivers of Brand Equity - Head & Shoulders in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Behavioral Drivers of Brand Equity - Head & Shoulders in India macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Behavioral Drivers of Brand Equity - Head & Shoulders in India

To do comprehensive PESTEL analysis of case study – Behavioral Drivers of Brand Equity - Head & Shoulders in India , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Behavioral Drivers of Brand Equity - Head & Shoulders in India

Government policies have significant impact on the business environment of any country. The firm in “ Behavioral Drivers of Brand Equity - Head & Shoulders in India ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Brand Shoulders is operating, firms are required to store customer data within the premises of the country. Brand Shoulders needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Behavioral Drivers of Brand Equity - Head & Shoulders in India has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Brand Shoulders in case study Behavioral Drivers of Brand Equity - Head & Shoulders in India" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Brand Shoulders in case study “ Behavioral Drivers of Brand Equity - Head & Shoulders in India ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Brand Shoulders in case study “ Behavioral Drivers of Brand Equity - Head & Shoulders in India ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Behavioral Drivers of Brand Equity - Head & Shoulders in India

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Behavioral Drivers of Brand Equity - Head & Shoulders in India ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Brand Shoulders can compete against other competitors.

Government Scheme & Subsidies Impact on Behavioral Drivers of Brand Equity - Head & Shoulders in India

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Behavioral Drivers of Brand Equity - Head & Shoulders in India case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Behavioral Drivers of Brand Equity - Head & Shoulders in India

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Brand Shoulders needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Social Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Technological Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Environmental Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Legal Factors that Impact Behavioral Drivers of Brand Equity - Head & Shoulders in India

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Behavioral Drivers of Brand Equity - Head & Shoulders in India case study. PESTEL analysis of " Behavioral Drivers of Brand Equity - Head & Shoulders in India" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Behavioral Drivers of Brand Equity - Head & Shoulders in India case study solution