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Haiti Hope: Innovating the Mango Value Chain Description

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the final year of the project, presents the project's advances, and invites students to position themselves in front of three options regarding the exit strategy to be deployed to ensure sustainability.Haiti Hope was to provide 25,000 Haitian farmers with world-class business and industry expertise to help them grow mangos more efficiently and abundantly, and secure access to new markets with the aim of doubling their income and raising their standard of living and, ultimately, contributing to the revitalization of the Haitian economy. The project structure devised by the partners to govern execution consisted of an implementation team and operating and steering committees. The partners with the implementer, TechnoServe, had agreed on a strategy that turned out to be difficult to execute due to local institutions, farmer cooperatives, which acted as gatekeepers and made it difficult to reach the critical mass of farmers to participate in the project. TechnoServe's project manager had to convince the partners to shift strategy to work directly with cooperative members rather than with the leadership. The project manager succeeded - Partners accepted to create a new intermediary channel with and for smallholder farmers, termed Producer Business Groups (PBGs). PBGs eschewed the diverse political goals of most cooperatives, and focused on the production and commercialization of members' mangoes and other agricultural products. By 2013, 18,000 farmers had been organized into PBGs for better access to markets, information and agricultural extension services, and approximately 70% of them had adopted best practices from training. Project trained farmers were earning higher prices for mangoes, which rose by 32% on average. By 2014, 3,356 of these farmers were selling directly to exporters via this new PBG channel. With the project entering its final year of implementation, only one season remained for course corrections and formulation of an exit strategy that ensured that every player was profitable, and that local actors possessed both the motivation and capability to take over the activities being performed by TechnoServe.


Case Description Haiti Hope: Innovating the Mango Value Chain

Strategic Managment Tools Used in Case Study Analysis of Haiti Hope: Innovating the Mango Value Chain

STEP 1. Problem Identification in Haiti Hope: Innovating the Mango Value Chain case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Haiti Hope: Innovating the Mango Value Chain case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Haiti Hope: Innovating the Mango Value Chain case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Haiti Hope: Innovating the Mango Value Chain case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Haiti Hope: Innovating the Mango Value Chain case study

STEP 6. Recommendations Haiti Hope: Innovating the Mango Value Chain case study

STEP 7. Basis of Recommendations for Haiti Hope: Innovating the Mango Value Chain case study

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Case Analysis of Haiti Hope: Innovating the Mango Value Chain

Haiti Hope: Innovating the Mango Value Chain is a Harvard Business (HBR) Case Study on Technology & Operations , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Haiti Hope: Innovating the Mango Value Chain is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Haiti Hope: Innovating the Mango Value Chain case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Haiti Hope: Innovating the Mango Value Chain will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Haiti Hope: Innovating the Mango Value Chain case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Technology & Operations, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Haiti Hope: Innovating the Mango Value Chain, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Haiti Hope: Innovating the Mango Value Chain case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Technology & Operations Solutions

In the Texas Business School, Haiti Hope: Innovating the Mango Value Chain case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Haiti Hope: Innovating the Mango Value Chain

Step 1 – Problem Identification of Haiti Hope: Innovating the Mango Value Chain - Harvard Business School Case Study

The first step to solve HBR Haiti Hope: Innovating the Mango Value Chain case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Farmers Pbgs is facing right now. Even though the problem statement is essentially – “Technology & Operations” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Farmers Pbgs, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Haiti Hope: Innovating the Mango Value Chain.

The external environment analysis of Haiti Hope: Innovating the Mango Value Chain will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Haiti Hope: Innovating the Mango Value Chain case study. PESTEL analysis of " Haiti Hope: Innovating the Mango Value Chain" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Haiti Hope: Innovating the Mango Value Chain macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Haiti Hope: Innovating the Mango Value Chain

To do comprehensive PESTEL analysis of case study – Haiti Hope: Innovating the Mango Value Chain , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Haiti Hope: Innovating the Mango Value Chain

Government policies have significant impact on the business environment of any country. The firm in “ Haiti Hope: Innovating the Mango Value Chain ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Farmers Pbgs is operating, firms are required to store customer data within the premises of the country. Farmers Pbgs needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Haiti Hope: Innovating the Mango Value Chain has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Farmers Pbgs in case study Haiti Hope: Innovating the Mango Value Chain" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Farmers Pbgs in case study “ Haiti Hope: Innovating the Mango Value Chain ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Farmers Pbgs in case study “ Haiti Hope: Innovating the Mango Value Chain ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Haiti Hope: Innovating the Mango Value Chain

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Haiti Hope: Innovating the Mango Value Chain ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Farmers Pbgs can compete against other competitors.

Government Scheme & Subsidies Impact on Haiti Hope: Innovating the Mango Value Chain

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Haiti Hope: Innovating the Mango Value Chain case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Haiti Hope: Innovating the Mango Value Chain

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Farmers Pbgs needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Social Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Technological Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Environmental Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Legal Factors that Impact Haiti Hope: Innovating the Mango Value Chain

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Haiti Hope: Innovating the Mango Value Chain case study. PESTEL analysis of " Haiti Hope: Innovating the Mango Value Chain" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Haiti Hope: Innovating the Mango Value Chain case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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