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Modak Analytics: Shaping the Future in Digital India? Description

In 2008, Aarti Joshi, founder and CEO of Modak Analytics, returned to India after working in the data analytics space in the US for seven years. At that time, India's SMEs were unaware of the benefits of using their POS data to differentiate themselves from competition. Hence, Modak Analytics was incorporated to serve these SMEs. However, soon the CEO realized the diminished potential of this target market, which was plagued by wafer thin profit margins, lack of long term strategy for their companies, and lack of awareness towards the benefits of big data analytics. Modak Analytics then started targeting the more attractive BFSI segment. The company soon developed advanced analytics products for this sector. Major ones included Enterprise Data Warehouse, RapidETL product, Master Data Management and Campaign Management System. Modak Analytics' MDM software could help banks to achieve desired differentiation in the marketplace. This was possible due to the unique customer and household profiles that MDM helped create for the bank. The next step in the company's growth ladder came when Modak Analytics was asked by a bank to create profiles of not only its current customers, but also its potential customers. The exercise that started as data collection within the city of Hyderabad in India soon converted into a mammoth exercise when a pan-India political party approached Modak Analytics to do the voter profile analysis for the whole country. This was a herculean task as it involved deciphering the PDFs collected from electoral commission, which were in various languages and very heterogeneous from one state to another. At the time of the case, Modak Analytics was at a crossroads with respect to its future business strategy. Modak Analytics can either specialize in data integration and target the big markets of Europe and the US or it can aim to become a leading data aggregating company in India, given its huge repository of Indian voter profiles.


Case Description Modak Analytics: Shaping the Future in Digital India?

Strategic Managment Tools Used in Case Study Analysis of Modak Analytics: Shaping the Future in Digital India?

STEP 1. Problem Identification in Modak Analytics: Shaping the Future in Digital India? case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Modak Analytics: Shaping the Future in Digital India? case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Modak Analytics: Shaping the Future in Digital India? case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Modak Analytics: Shaping the Future in Digital India? case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Modak Analytics: Shaping the Future in Digital India? case study

STEP 6. Recommendations Modak Analytics: Shaping the Future in Digital India? case study

STEP 7. Basis of Recommendations for Modak Analytics: Shaping the Future in Digital India? case study

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Case Analysis of Modak Analytics: Shaping the Future in Digital India?

Modak Analytics: Shaping the Future in Digital India? is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Modak Analytics: Shaping the Future in Digital India? is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Modak Analytics: Shaping the Future in Digital India? case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Modak Analytics: Shaping the Future in Digital India? will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Modak Analytics: Shaping the Future in Digital India? case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Modak Analytics: Shaping the Future in Digital India?, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Modak Analytics: Shaping the Future in Digital India? case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Modak Analytics: Shaping the Future in Digital India? case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Modak Analytics: Shaping the Future in Digital India?

Step 1 – Problem Identification of Modak Analytics: Shaping the Future in Digital India? - Harvard Business School Case Study

The first step to solve HBR Modak Analytics: Shaping the Future in Digital India? case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Modak Analytics is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Modak Analytics, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Modak Analytics: Shaping the Future in Digital India?.

The external environment analysis of Modak Analytics: Shaping the Future in Digital India? will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Modak Analytics: Shaping the Future in Digital India? case study. PESTEL analysis of " Modak Analytics: Shaping the Future in Digital India?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Modak Analytics: Shaping the Future in Digital India? macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Modak Analytics: Shaping the Future in Digital India?

To do comprehensive PESTEL analysis of case study – Modak Analytics: Shaping the Future in Digital India? , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Modak Analytics: Shaping the Future in Digital India?

Government policies have significant impact on the business environment of any country. The firm in “ Modak Analytics: Shaping the Future in Digital India? ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Modak Analytics is operating, firms are required to store customer data within the premises of the country. Modak Analytics needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Modak Analytics: Shaping the Future in Digital India? has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Modak Analytics in case study Modak Analytics: Shaping the Future in Digital India?" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Modak Analytics in case study “ Modak Analytics: Shaping the Future in Digital India? ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Modak Analytics in case study “ Modak Analytics: Shaping the Future in Digital India? ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Modak Analytics: Shaping the Future in Digital India?

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Modak Analytics: Shaping the Future in Digital India? ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Modak Analytics can compete against other competitors.

Government Scheme & Subsidies Impact on Modak Analytics: Shaping the Future in Digital India?

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Modak Analytics: Shaping the Future in Digital India? case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Modak Analytics: Shaping the Future in Digital India?

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Modak Analytics needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Social Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Technological Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Environmental Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Legal Factors that Impact Modak Analytics: Shaping the Future in Digital India?

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Modak Analytics: Shaping the Future in Digital India? case study. PESTEL analysis of " Modak Analytics: Shaping the Future in Digital India?" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Modak Analytics: Shaping the Future in Digital India? case study solution

Amanda Watson

Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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