How Focused Identities Can help Brands Navigate A Changing Media Landscape Description
In today's rapidly changing and fast-paced media landscape, consumer attention is a rare and fractured commodity. Within this environment, marketing and branding must serve customers who are attending to multiple media simultaneously, while brand placement moves brands outside of advertisements and into incidental exposure. Some brands offer a strong, consistent, and focused brand identity on all consumer-facing fronts, from advertising to event promotion and retail environments. These brands can retain their effectiveness in this new media reality, as mere exposure is all that's required to activate their rich brand identity. At the same time, brand exposure effects illuminate the vast role of nonconscious attention and processing in consumer cognition and behavior. New research shows that even incidental exposure to a brand can alter consumer behavior in manners consistent with brand identity, producing effects which may persist outside of marketing contexts and occur even when the product is not purchased or consumed. These findings suggest that strong brand identities can retain effectiveness in the modern media environment, but further work is needed to explore their multi-dimensional effects on consumer life.
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Case Analysis of How Focused Identities Can help Brands Navigate A Changing Media Landscape
How Focused Identities Can help Brands Navigate A Changing Media Landscape is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. How Focused Identities Can help Brands Navigate A Changing Media Landscape is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. How Focused Identities Can help Brands Navigate A Changing Media Landscape case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. How Focused Identities Can help Brands Navigate A Changing Media Landscape will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
How Focused Identities Can help Brands Navigate A Changing Media Landscape
case study solution
is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of How Focused Identities Can help Brands Navigate A Changing Media Landscape, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The How Focused Identities Can help Brands Navigate A Changing Media Landscape case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Sales & Marketing Solutions
In the Texas Business School, How Focused Identities Can help Brands Navigate A Changing Media Landscape case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – How Focused Identities Can help Brands Navigate A Changing Media Landscape
Step 1 – Problem Identification of How Focused Identities Can help Brands Navigate A Changing Media Landscape - Harvard Business School Case Study
The first step to solve HBR How Focused Identities Can help Brands Navigate A Changing Media Landscape case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Exposure Brand is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Exposure Brand, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the How Focused Identities Can help Brands Navigate A Changing Media Landscape.
The external environment analysis of How Focused Identities Can help Brands Navigate A Changing Media Landscape will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in How Focused Identities Can help Brands Navigate A Changing Media Landscape case study. PESTEL analysis of " How Focused Identities Can help Brands Navigate A Changing Media Landscape" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with How Focused Identities Can help Brands Navigate A Changing Media Landscape macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for How Focused Identities Can help Brands Navigate A Changing Media Landscape
To do comprehensive PESTEL analysis of case study – How Focused Identities Can help Brands Navigate A Changing Media Landscape , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Policy Making Impact on How Focused Identities Can help Brands Navigate A Changing Media Landscape
Government policies have significant impact on the business environment of any country. The firm in “ How Focused Identities Can help Brands Navigate A Changing Media Landscape ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Exposure Brand is operating, firms are required to store customer data within the premises of the country. Exposure Brand needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. How Focused Identities Can help Brands Navigate A Changing Media Landscape has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Exposure Brand in case study How Focused Identities Can help Brands Navigate A Changing Media Landscape" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Exposure Brand in case study “ How Focused Identities Can help Brands Navigate A Changing Media Landscape ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Exposure Brand in case study “ How Focused Identities Can help Brands Navigate A Changing Media Landscape ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Taxation & Regulation Impact on How Focused Identities Can help Brands Navigate A Changing Media Landscape
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ How Focused Identities Can help Brands Navigate A Changing Media Landscape ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Exposure Brand can compete against other competitors.
Government Scheme & Subsidies Impact on How Focused Identities Can help Brands Navigate A Changing Media Landscape
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at How Focused Identities Can help Brands Navigate A Changing Media Landscape case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System & Stability, and its Impact on How Focused Identities Can help Brands Navigate A Changing Media Landscape
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Exposure Brand needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Social Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Technological Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Environmental Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Legal Factors that Impact How Focused Identities Can help Brands Navigate A Changing Media Landscape
Step 3 – Industry Specific Analysis
What is Porter Five Forces Analysis
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in How Focused Identities Can help Brands Navigate A Changing Media Landscape case study. PESTEL analysis of " How Focused Identities Can help Brands Navigate A Changing Media Landscape" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
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