Creating Online Videos That Engage Viewers

Creating Online Videos That Engage Viewers Description

The Holy Grail of modern online marketing is video content that "goes viral,"meaning that it captures an enormous number of views and leads audiences to share, comment or click that they "like"a video. Various experts have ventured theories about what kind of content makes for a hit. The advice varies widely and is even contradictory. Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial or baby- and animal-filled. One of the reasons for the various views is that researchers have often looked at only popular videos and did not compare the popular clips with the content almost no one saw. To see if they could clarify some of the contradictions, the authors examined a mix of popular and unpopular videos, then systematically coded and empirically tested the effect of each element on some relatively objective and observational measures of viewer engagement. The authors assigned a team of research assistants to watch 750 videos and to independently score each on a range of attributes. Did the video feature babies, attempt to be funny or use sexually suggestive content? How would watching the video make the typical viewer feel? They collected information on dozens of different video elements and correlated these with three measures of engagement: the number of times people left comments on the video, the overall "liking"index for each video (calculated by subtracting the number of "dislikes"from "likes") and the number of views. The authors' key finding? Emotionally surprising videos generated liking and views more than any kind of specific content element they studied. The authors also looked at novel and incongruous content and found that both were associated with feelings of surprise, which increased views and liking. To get viewers' attention by surprising them, marketers have two good choices: Show viewers something they have never seen before, or show them two things they are familiar with but in an original, juxtaposed way. This is an MIT Sloan Management Review article.

Case Description Creating Online Videos That Engage Viewers

Strategic Managment Tools Used in Case Study Analysis of Creating Online Videos That Engage Viewers

STEP 1. Problem Identification in Creating Online Videos That Engage Viewers case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Creating Online Videos That Engage Viewers case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Creating Online Videos That Engage Viewers case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Creating Online Videos That Engage Viewers case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Creating Online Videos That Engage Viewers case study

STEP 6. Recommendations Creating Online Videos That Engage Viewers case study

STEP 7. Basis of Recommendations for Creating Online Videos That Engage Viewers case study

Case Analysis of Creating Online Videos That Engage Viewers

Creating Online Videos That Engage Viewers is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Creating Online Videos That Engage Viewers is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Creating Online Videos That Engage Viewers case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Creating Online Videos That Engage Viewers will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Creating Online Videos That Engage Viewers case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Creating Online Videos That Engage Viewers, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Creating Online Videos That Engage Viewers case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Creating Online Videos That Engage Viewers case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Creating Online Videos That Engage Viewers

Step 1 – Problem Identification of Creating Online Videos That Engage Viewers - Harvard Business School Case Study

The first step to solve HBR Creating Online Videos That Engage Viewers case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Videos Video is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Videos Video, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Creating Online Videos That Engage Viewers.

The external environment analysis of Creating Online Videos That Engage Viewers will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Creating Online Videos That Engage Viewers case study. PESTEL analysis of " Creating Online Videos That Engage Viewers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Creating Online Videos That Engage Viewers macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Creating Online Videos That Engage Viewers

To do comprehensive PESTEL analysis of case study – Creating Online Videos That Engage Viewers , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Creating Online Videos That Engage Viewers

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Creating Online Videos That Engage Viewers

Government policies have significant impact on the business environment of any country. The firm in “ Creating Online Videos That Engage Viewers ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Videos Video is operating, firms are required to store customer data within the premises of the country. Videos Video needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Creating Online Videos That Engage Viewers has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Videos Video in case study Creating Online Videos That Engage Viewers" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Videos Video in case study “ Creating Online Videos That Engage Viewers ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Videos Video in case study “ Creating Online Videos That Engage Viewers ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Creating Online Videos That Engage Viewers

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Creating Online Videos That Engage Viewers ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Videos Video can compete against other competitors.

Government Scheme & Subsidies Impact on Creating Online Videos That Engage Viewers

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Creating Online Videos That Engage Viewers case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Creating Online Videos That Engage Viewers

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Videos Video needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Creating Online Videos That Engage Viewers

Social Factors that Impact Creating Online Videos That Engage Viewers

Technological Factors that Impact Creating Online Videos That Engage Viewers

Environmental Factors that Impact Creating Online Videos That Engage Viewers

Legal Factors that Impact Creating Online Videos That Engage Viewers

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Creating Online Videos That Engage Viewers case study. PESTEL analysis of " Creating Online Videos That Engage Viewers" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Creating Online Videos That Engage Viewers case study solution