Mukunda Foods Private Limited: The Consumer Market Foray

Mukunda Foods Private Limited: The Consumer Market Foray Description

Incorporated in 2012, Mukunda Foods Private Limited (Mukunda) was an Indian robotics company that focused on innovative, internet-enabled smart devices for use in home and industrial kitchens. These devices could be controlled with a smartphone application. Mukunda started as the manufacturer of the DosaMatic, an automatic tabletop machine that made dosas (a popular Indian food). The machine was targeted at the industrial market. Mukunda's chief executive officer had to design the marketing strategy for the April 2016 launch of the company's range of ready-made batters aimed at the consumer market. Subsequently, the company planned to launch the consumer version of its DosaMatic machine. The chief executive officer was aware that the consumer market posed challenges different from the industrial market in terms of product and branding decisions, pricing, promotion, and distribution. He also knew that as a start-up, Mukunda could not match larger competitors in their distribution and promotional spending, especially given that Mukunda was simultaneously developing several new products (such as automated roti- and curry-making machines), which required consistent investments in research and development. What was the best strategy for Mukunda's unique circumstances? Meenakshi Nagarajan is affiliated with Goa Institute of Management. Arun Kumar is affiliated with New Delhi Instititute of Management.

Case Description Mukunda Foods Private Limited: The Consumer Market Foray

Strategic Managment Tools Used in Case Study Analysis of Mukunda Foods Private Limited: The Consumer Market Foray

STEP 1. Problem Identification in Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 3. Industry Specific / Porter Five Forces Analysis of Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 4. Evaluating Alternatives / SWOT Analysis of Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 6. Recommendations Mukunda Foods Private Limited: The Consumer Market Foray case study

STEP 7. Basis of Recommendations for Mukunda Foods Private Limited: The Consumer Market Foray case study

Case Analysis of Mukunda Foods Private Limited: The Consumer Market Foray

Mukunda Foods Private Limited: The Consumer Market Foray is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Mukunda Foods Private Limited: The Consumer Market Foray is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Mukunda Foods Private Limited: The Consumer Market Foray case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Mukunda Foods Private Limited: The Consumer Market Foray will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Mukunda Foods Private Limited: The Consumer Market Foray case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Mukunda Foods Private Limited: The Consumer Market Foray, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Mukunda Foods Private Limited: The Consumer Market Foray case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Mukunda Foods Private Limited: The Consumer Market Foray case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Mukunda Foods Private Limited: The Consumer Market Foray

Step 1 – Problem Identification of Mukunda Foods Private Limited: The Consumer Market Foray - Harvard Business School Case Study

The first step to solve HBR Mukunda Foods Private Limited: The Consumer Market Foray case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Mukunda Dosamatic is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Mukunda Dosamatic, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Mukunda Foods Private Limited: The Consumer Market Foray.

The external environment analysis of Mukunda Foods Private Limited: The Consumer Market Foray will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Mukunda Foods Private Limited: The Consumer Market Foray case study. PESTEL analysis of " Mukunda Foods Private Limited: The Consumer Market Foray" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Mukunda Foods Private Limited: The Consumer Market Foray macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Mukunda Foods Private Limited: The Consumer Market Foray

To do comprehensive PESTEL analysis of case study – Mukunda Foods Private Limited: The Consumer Market Foray , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on Mukunda Foods Private Limited: The Consumer Market Foray

Government policies have significant impact on the business environment of any country. The firm in “ Mukunda Foods Private Limited: The Consumer Market Foray ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Mukunda Dosamatic is operating, firms are required to store customer data within the premises of the country. Mukunda Dosamatic needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Mukunda Foods Private Limited: The Consumer Market Foray has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Mukunda Dosamatic in case study Mukunda Foods Private Limited: The Consumer Market Foray" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Mukunda Dosamatic in case study “ Mukunda Foods Private Limited: The Consumer Market Foray ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Mukunda Dosamatic in case study “ Mukunda Foods Private Limited: The Consumer Market Foray ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on Mukunda Foods Private Limited: The Consumer Market Foray

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Mukunda Foods Private Limited: The Consumer Market Foray ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Mukunda Dosamatic can compete against other competitors.

Government Scheme & Subsidies Impact on Mukunda Foods Private Limited: The Consumer Market Foray

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Mukunda Foods Private Limited: The Consumer Market Foray case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on Mukunda Foods Private Limited: The Consumer Market Foray

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Mukunda Dosamatic needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Social Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Technological Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Environmental Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Legal Factors that Impact Mukunda Foods Private Limited: The Consumer Market Foray

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Mukunda Foods Private Limited: The Consumer Market Foray case study. PESTEL analysis of " Mukunda Foods Private Limited: The Consumer Market Foray" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: Mukunda Foods Private Limited: The Consumer Market Foray case study solution