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"Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) Description

This three-part case-study illustrates key concepts and lessons about leading adaptive change in organizations in the context of turning around Deutsche Telekom, one of the world's largest telecommunication companies. The case portrays some of the efforts undertaken by Deutsche Telekom under the leadership of RenA? Obermann after his ascent to the CEO position in that organization. The case illustrates the challenges associated with resistance to adaptive change, management of expectations of organizational members from their leaders, and the psychological challenges of leading necessary, but unpopular, change efforts under the conditions of pressure from organizational stakeholders, who consciously or unconsciously attempt to divert the change-oriented leader from pushing the organization forward. The A case briefly describes Deutsche Telekom's background of a former state-owned monopolist and its struggles in a current competitive environment, provides information about RenA? Obermann and his ascent to the CEO position, and outlines some of the change initiatives undertaken by the organization. It culminates in a letter sent to RenA? Obermann and Board members of Deutsche Telekom by a company's technician in Berlin. In the letter, which later became associated with the feelings of many of Deutsche Telekom's employees, the author accuses the Board of the company in having no interest in the development of the company, well-being of employees, and service to the customers. The B case shows the reaction to the letter (which quickly leaked to the media) within Deutsche Telekom and in German society, and provides an account of an emotional response from RenA? Obermann, who chose to respond publicly to the letter. The C case provides an overview of the change actions undertaken at Deutsche Telekom under the leadership of RenA? Obermann and describes the outcomes known at the time of preparing this case study.


Case Description "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Strategic Managment Tools Used in Case Study Analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

STEP 1. Problem Identification in "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 2. External Environment Analysis - PESTEL / PEST / STEP Analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 3. Industry Specific / Porter Five Forces Analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 4. Evaluating Alternatives / SWOT Analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 5. Porter Value Chain Analysis / VRIO / VRIN Analysis "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 6. Recommendations "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

STEP 7. Basis of Recommendations for "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study

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Case Analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

"Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) is a Harvard Business (HBR) Case Study on Organizational Development , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

"Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Organizational Development, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B), is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Organizational Development Solutions

In the Texas Business School, "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Step 1 – Problem Identification of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) - Harvard Business School Case Study

The first step to solve HBR "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Deutsche Telekom is facing right now. Even though the problem statement is essentially – “Organizational Development” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Deutsche Telekom, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B).

The external environment analysis of "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study. PESTEL analysis of " "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

To do comprehensive PESTEL analysis of case study – "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Policy Making Impact on "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Government policies have significant impact on the business environment of any country. The firm in “ "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Deutsche Telekom is operating, firms are required to store customer data within the premises of the country. Deutsche Telekom needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Deutsche Telekom in case study "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Deutsche Telekom in case study “ "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Deutsche Telekom in case study “ "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Taxation & Regulation Impact on "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Deutsche Telekom can compete against other competitors.

Government Scheme & Subsidies Impact on "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System & Stability, and its Impact on "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Deutsche Telekom needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Social Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Technological Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Environmental Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Legal Factors that Impact "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)

Step 3 – Industry Specific Analysis

What is Porter Five Forces Analysis

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study. PESTEL analysis of " "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B)" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

Step 4 – SWOT Analysis / Internal Environment Analysis

Step 5 – Porter Value Chain / VRIO / VRIN Analysis

Step 6 – Evaluating Alternatives & Recommendations

Step 7 – Basis for Recommendations

References :: "Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (B) case study solution

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Amanda is strategy expert at Texas Business School . She is passionate about corporate strategy, competitive strategy, game theory, and business model innovation. You can hire Texas Business School professinoals to revolutionize your strategy & business.

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